In this micro-moment world we live in mobile search is taking over desktop search and is proving to be a relevant driver of in-store purchasing. As consumers become more savvy and seek quick solutions if your brand is not providing a first class experience, you will be quickly eliminated from consideration.
Think Google recently posted some great research about how consumers are using mobile technology.
An amazing 76% of people who search on their smart phones for something nearby visited a business within a day. Still think that it is OK to not be competing on the mobile battleground?
Your business is being judged in mere seconds by consumers. That is how short the cycle for consideration has become in mobile search. Your potential customers rely on mobile search when seeking solutions, are you there to provide relevant information and create opportunity?
You cannot be everywhere and everything to everyone that is just not economically possible. Being there when an individual is looking for the service you provide when they want it, is absolutely possible and mobile search is a fantastic way to influence buying decisions.
-Jay Teetzel, Digital Specialist
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