Consumers are using many different devices during the consideration phase of the buying cycle. Are they receiving a "best in class" user experience with all of your digital assets?
The most powerful tool the consumer holds in today’s micro moment world is their phone. 82% of consumers reach for their phone when searching for a local business. As a marketer in 2016, displaying relevant content in these micro moments will keep your product or service under consideration. If your business is not relevant or found in mobile search you're missing out on a mountain of opportunity.
Google Think recently posted powerful details about 4 distinct moments you can capitalize on to increase sales.
Contact me today to consult on your mobile marketing strategy to increase sales and ensure your capturing your share of the 82% of consumers searching for a local business on their mobile device.
In this micro-moment world we live in mobile search is taking over desktop search and is proving to be a relevant driver of in-store purchasing. As consumers become more savvy and seek quick solutions if your brand is not providing a first class experience, you will be quickly eliminated from consideration.
Think Google recently posted some great research about how consumers are using mobile technology.
An amazing 76% of people who search on their smart phones for something nearby visited a business within a day. Still think that it is OK to not be competing on the mobile battleground?