LOCALiQ | Columbus Marketing Blog

    Why Consumer Intent Is More Powerful Than Demographics

    Congratulations to Propel/DMG!

    We are very proud to announce that Propel Marketing, a digital partner of Dispatch Media Group and The Columbus Dispatch, earned Google AdWords Premier SMB partner status!

    Google Launches New Data Tools for Marketers

    In staying true to providing their customers with the most up to date data, Google has recently released Google Analytics 360 Suite.  The Google suite will be comprised of 6 different resources, most of which are new to Google consumers.

    Their purpose for releasing Google Analytics 360 is to provide a hub to, “…track and store information about customers and their behaviors”.  For example, it will allow companies to track a customer’s experience on their site from start to finish, while only having to find that data from 1 source.  In today’s digital tracking world, sometimes it has to be pulled from multiple platforms, vendors, analytics systems or dashboards.

    An additional positive to this new platform is the tools in the suite will pull data from non-Google products.

    Providing resources such as, Google Analytics 360 Suite, will allow Google to compete with companies already in this space, such as Adobe, Oracle, Salesforce and IBM in our every changing digital marketing industry.

    Google Launches New Data Tools for Marketers

    To discuss Digital Marketing and/or Advertising with a specialist, please click here and fill out the form.

    Consumers still get irrelevant marketing: Why personalisation is the key

    This article illustrates what we have been saying for years.  One of the great values in digital marketing is its unique ability (thanks to 3rd party data) to hit your exact audience and only that audience.  This way you can be more efficient with your marketing dollars and ultimately increase the success and effectiveness of your campaign.  It still blows my mind when I receive marketing messages (display ads, eblasts, etc.) that do not pertain to me.  Consumers have grown accustom to receiving marketing info that matters to them personally.  They genuinely expect it.  In the article below it goes on to state that many consumers are still getting bombarded by marketers with irrelevant messaging.  This is causing some to go as far as no longer making purchases from that company.  Good read.

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