It is no surprise that mobile activity continues to climb and account for more time spent online than any other device. In fact, 40% of people say that they prefer to complete their entire shopping journey on mobile. However, businesses are still seeing more conversions taking place on desktops than they do on mobile. Why is this? Not because of the smaller size screen as you may think. It is because the experience is not great for the consumer.
As a business owner, small or large, you need to be aware and focused first on the mobile experience of your site. A huge factor in the poor experience is the speed and load time of a site on mobile devices. We are an impatient society and a slow load time can and will cause us to abort the operation all together and for the business to lose the sale. According to Google, the average mobile load time takes 15.3 seconds – an eternity when you expect and are accustomed to 3 second or less load times! All businesses should be aware of their site speed time, if you are not, you are already behind. Once you are aware – Do something about it, there are sales at stake!
So what do you need to do? Complete step one. Here is a free tool to use to test your site speed.
Make sure your site is better than the industry standard. See chart of average load times by industry in different parts of the world.
|
Industry |
United States |
United Kingdom |
Germany |
Japan |
|
Automotive |
9.5 sec |
12.3 sec |
11.0 sec |
10.3 sec |
|
Business & Industrial Markets |
8.7 sec |
8.3 sec |
8.2 sec |
8.1 sec |
|
Classifieds & Local |
7.9 sec |
8.3 sec |
7.0 sec |
8.3 sec |
|
Finance |
8.3 sec |
8.0 sec |
8.6 sec |
7.6 sec |
|
Media & Entertainment |
9 sec |
8.8 sec |
7.6 sec |
8.4 sec |
|
Retail |
9.8 sec |
10.3 sec |
10.3 sec |
8.3 sec |
|
Technology |
11.3 sec |
10.6 sec |
8.8 sec |
10sec |
|
Travel |
10.1 sec |
10.9 sec |
7.1 sec |
8.2 sec |
Decide now that you aren’t going to let a slow experience drag down your revenue. Once you have a solid mobile experience, put a strategic plan in place to drive traffic to your site.
We can help! Contact DMG ThriveHive Today.
To learn more about video advertising platforms and how you can use them to benefit your business, a DMG + ThriveHive digital specialist can help. Contact us for a free consultation on your advertising & marketing strategy including your digital presense!
