LOCALiQ | Columbus Marketing Blog

    Ways to Win on Mobile

    [fa icon="clock-o"] Thu, Mar 08, 2018 [fa icon="user"] Emily Adams [fa icon="folder-open'] Mobile Advertising, Mobile, Mobile Marketing, Digital Marketing Advice


    It is no surprise that mobile activity continues to climb and account for more time spent online than any other device. In fact, 40% of people say that they prefer to complete their entire shopping journey on mobile. However, businesses are still seeing more conversions taking place on desktops than they do on mobile. Why is this? Not because of the smaller size screen as you may think. It is because the experience is not great for the consumer.

    As a business owner, small or large, you need to be aware and focused first on the mobile experience of your site. A huge factor in the poor experience is the speed and load time of a site on mobile devices. We are an impatient society and a slow load time can and will cause us to abort the operation all together and for the business to lose the sale. According to Google, the average mobile load time takes 15.3 seconds – an eternity when you expect and are accustomed to 3 second or less load times! All businesses should be aware of their site speed time, if you are not, you are already behind. Once you are aware – Do something about it, there are sales at stake!

    So what do you need to do? Complete step one. Here is a free tool to use to test your site speed.

    Make sure your site is better than the industry standard. See chart of average load times by industry in different parts of the world.


    United States

    United Kingdom




    9.5 sec

    12.3  sec

    11.0 sec

    10.3 sec

    Business & Industrial Markets

    8.7 sec

    8.3 sec

    8.2 sec

    8.1 sec

    Classifieds & Local

    7.9 sec

    8.3 sec

    7.0 sec

    8.3 sec


    8.3 sec

    8.0 sec

    8.6 sec

    7.6 sec

    Media & Entertainment

    9 sec

    8.8 sec

    7.6 sec

    8.4 sec


    9.8 sec

    10.3 sec

    10.3 sec

    8.3 sec


    11.3 sec

    10.6 sec

    8.8 sec



    10.1 sec

    10.9 sec

    7.1 sec

    8.2 sec

    Decide now that you aren’t going to let a slow experience drag down your revenue. Once you have a solid mobile experience, put a strategic plan in place to drive traffic to your site.

    We can help! Contact DMG ThriveHive Today.

    To learn more about video advertising platforms and how you can use them to benefit your business, a DMG + ThriveHive digital specialist can help. Contact us for a free consultation on your advertising & marketing strategy including your digital presense!

    Contact Advertising Now!

    Emily Adams

    Written by Emily Adams

    My mission as a Senior Digital Specialist at DMG+ThriveHive is to get to know my client’s business goals as if I am part of their team. I strive to build relationships with each one through trust, knowledge and expertise within the industry to allow each business to focus on their passion, while I focus on mine, working to achieve a common goal. I will help you reach the right audience, at the right time, with the right message where they are already spending time. What are you waiting for? Contact me today to learn how I can help build a strategy to meet your goals by utilizing custom solutions that are right for you. I look forward to working with you and the partnership we will develop!

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