There is no doubt that the use of voice assistance is on the rise and quickly becoming a part of daily routines. In fact, ComScore says that by 2020, 50% of all searches will be voice searches. This drastic of a change in such a short period of time requires marketers to reconsider how they reach consumers.
With the unemployment rate in the US being the lowest it’s been in 18 years, it is no surprise that employers are having a hard time finding candidates, let alone the right ones for the job. There are simply more job openings than there are people looking for work. Employers are fishing from the same pool of candidates, leaving the job seeker with choices. Your message needs to standout or will quickly be passed over without another thought. What makes your company a great place to work? Does the public know about these things? If not, you’re missing an opportunity to build your recruitment brand so when that perfect candidate is ready, you are the place to go!
It is no surprise that mobile activity continues to climb and account for more time spent online than any other device. In fact, 40% of people say that they prefer to complete their entire shopping journey on mobile. However, businesses are still seeing more conversions taking place on desktops than they do on mobile. Why is this? Not because of the smaller size screen as you may think. It is because the experience is not great for the consumer.