DMG Marketing Blog

    How to Give Your Business a Digital Presence

    Start With a Digital Foundation

    Before you start to get overwhelmed with optimization, mobilization, engagement, and other “zations”, take a breather and think simple: build your digital foundation. Think of a foundation for a home or building. It’s pretty boring. It’s got no bells or whistles. Nothing special to look at. It doesn’t catch your eye. Yet without it, you can not have a structurally sound house or build off of it with aesthetic and functional elements.

    If you’re feeling overwhelmed with your digital presence, start here:

    Ad Attention Research: Effectiveness Hinges on More Than Just Reach

    A recent  email asked, "if no one pays attention to your ad, does reach even matter?" New research from Nielsen and Ipsos proves that attention differs across screens and mere exposure isn’t enough—ads need to be noticed, watched, and heard to maximize impact. This data reinforces what we already know...we need an omnichannel marketing strategy to effectively reach and gain the attention of our audience. Check out this infographic of key points from new Nielsen, Ipsos, and YouTube studies on attention and ad effectiveness.

    Weekend Summer Travelers Hit the Road

    Summer is here! Let’s be honest, as soon as we felt the crisp bite of 50 degree temperatures, we dragged our shorts and flip flops out of hibernation and braved the ‘warmth’. The arrival of the summer months not only brings about nicer weather, but also brings summer travel. Summer is a time for adults and families to break away from their daily madness and unwind with a getaway to somewhere else.

    Audience Analytics - Using Big Data

    Recently, our Director of Marketing & Research had an article published in the Inlander titled "Creating a deep analytics engine at The Columbus Dispatch" (turn to page 9) and I wanted to share it with you.  He offers great insights on how you should be utilizing data science.  If your company doesn't have the capabilities or resources to collect and aggregate this type of data within your marketplace, then let us do it for you.  Fill out the Contact Us form to find out how our Marketing services team can help you leverage Big Data!

    Columbus Dispatch captures audience information, ad revenue


    Here is a great article written by the Dispatch Media Group's Marketing & Research Director, Nikhil Hunshikatti on how the Columbus Dispatch found an opportunity to harness the endless amounts of data to drive revenue, tailor content, remain competitive, and more strategically appeal to advertisers and our news consumers.

    Utilizing Digital & Social Media, and Measuring Return on Investment

    4 Simple Small Business Advertising Tips

    Face it the economy is tough and running a small business can be even tougher. Competition is fierce, time is tight and sometimes budgets are even tighter. But there are some things that a small business, or any business, can do to help save advertising dollars, increase efficiency, and move ahead of the competition. Following these simple advertising tips can make big difference.

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