DMG Marketing Blog

    How to Devise a Successful Email Campaign That Supports Your eCommerce Strategy

    Image credit: Pixabay 

    Social media affords many promotional opportunities, PPC drives a lot of traffic, and on-page SEO yields organic search rankings that keep on giving— but to this day, nothing bolsters an eCommerce strategy quite like email marketing. That’s exactly why yearly spending on email marketing in the US alone is expected to hit 350 million dollars by 2019.

    But like any marketing medium, you won’t get much out of it if you don’t think it through and plan it out with specific goals in mind. Whether the intention is to build loyalty in new customers, keep old ones happy, promote new products or establish industry authority, you have to approach things carefully and analytically.

    To that end, here’s how I recommend you go about devising a great email campaign that will truly back up your broader eCommerce efforts.

    6 Reasons Why Email Marketing Still Works

    email marketing.png1. Email is Permission-Based

    Unlike with social media and PPC marketing where you’re displaying your ad to broad sections of your target audience in hopes that they click, email marketing is permission based. Whether they opt into a newsletter or sign up for some promo codes, your consumers are willingly giving you their email as a way to say “Hey, I’d like some more information”. A study done by Marketing Sherpa found that 91% of consumers like to receive promotional emails from brands they support (Source: Marketing Sherpa).

    2. People Love to Stay Informed

    From the time the alarm goes off in the morning till the sun goes down, people are attached to platforms and services that provide them with the information they deem valuable.

    While social media handles the entertainment and current events side of things, email is reserved for more important, time-sensitive information like special offers and dreaded bills. In fact, the average person checks their personal email 3 times per day!

    Customer Data = Advertising Power

    Everybody has heard the saying “knowledge is power.” For business owner’s knowledge often comes from data, thus “data is power.” The more data your small business has the better, right? How many widgets sold last month and how many are in inventory? What is the profit margin on each widget sold? What were total sales yesterday, or last week? These are questions that business owners can answer quickly, and they are all derived from data.

    5 Basic Email Marketing Tips

    Email marketing is only effective when people can see and read your message. Ending up in the spam folder can be a dangerous fate if your company uses email marketing as a primary marketing tool. It can mean reaching fewer potential customers, lost sales and a decline in revenue. With such high stakes, you can't afford to make any serious missteps on an email marketing campaign.

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