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    A Simplified Social Media Strategy for Your Business

    Originally posted by: Catherine Conlan of Monster.com

    What you can learn from a 7-year-old girl’s application to Google

    She didn’t get the job—yet—but we outlined a few key takeaways for writing a cover letter and even applying to Google.

    When you were seven years old, what did you want to be when you grew up?  An astronaut? Perhaps a rock star? Maybe a professional athlete? Or did you want to be just like dad and follow in your parent’s heroic footsteps doing whatever it is he does?

    Well, 7-year-old Chloe Bridgewater wants a job at Google—but she doesn’t want to wait until she’s grown up. She’s asking for one right now.

    She first learned of the job opportunity after an inspiring career chat with her father, Andy, a refrigerator parts sales manager in Hereford, England, in which the curious first-grader asked about his job and if there was anywhere else he’d want to work, Mashable reported. That’s when he told his daughter about the real-life fairy tale company named Google in a faraway land called Silicon Valley. She was so captivated by the bean bags, slides and go-karts at the California Google campus that her dad suggested she apply to the company.

    With some help from dad, Chloe wrote a cover letter addressed to “google boss” asking for a job. A few days later, she received a rare response from the tech company’s CEO, Sundar Pichai.

    In his letter, which wasn’t exactly a rejection, but rather a supportive message, Pichai wrote, “I look forward to receiving your job application when you are finished with school!” He added encouragement for the girl to keep learning about computers, robots and technology, saying, “You can accomplish everything you set your mind to.”

    Six Ways to Improve Employee Engagement with Email (Yes, Email)

    By: Graham Ericksen, Chief Strategy Officer of Modus

    Once upon a time, a company’s intranet was a place where HR and legal documents went to gather digital cobwebs. Not so today. 

    The modern intranet is the backbone of the digital workplace, an online destination where employees can go to collaborate, crowdsource ideas, engage and interact and find important information. 

    Companies that effectively use their intranets see strong boosts in employee productivity and employee satisfaction. (Innovative leaders like IBM, Oracle and Cisco report the ROI on their intranets to be greater than $1 billion.) 

    Yet despite these many benefits, not every company -- especially small or medium-sized businesses -- have the resources needed to do a full intranet overhaul. 

    If that’s the case for your company, then consider an often under-utilized tool that’s an effective, engagement-driving, low-tech version of a corporate intranet. This tool is familiar to every business. It’s called email. 

    Email? Isn’t that the thing that is adding noise to our employee engagement channels? On the contrary. It’s not about getting rid of email. It’s about getting the right email.

    After all, your organization is already focused on the inbox. When done right, email can deliver info in a concise and relevant format that busy people will pay attention to.

    Here are six strategies to make email a key building block of your own company’s internal communications and your employee engagement efforts.

    Employee Engagement Tops the List of 2017 HR Trends

    By: Catherine Conlan

    After a big hiring year in 2016, many HR managers say they are turning their attention to employee retention. The reason: all that recruiting work is wasted if the employees don’t stick around. 

    Employee engagement will play a big role in the HR realm in 2017,” says Brad Stultz, human resources director at Totally Promotional, which custom prints promotional products in Coldwater, Ohio. “With record low unemployment rates continuing across the country, employees find themselves in a position to change career paths on a whim.”

    To that end, here are the 2017 HR trends that HR managers envision.

    5 Ways to be a Better Communicator at Work

    By Jon Simmons, Monster contributor

    Don’t take this personally, but more likely than not, you’re not giving 100% at your job. In fact, there’s a good chance that you’re reading this while at work.

    If so, you’re not alone. A recent Gallup study revealed a startling statistic: 70% of U.S. employees are not engaged at work.

    A major cause for this disconnect is that people tend to be really, really bad at communicating their wants and needs. Learn to do that, and you’ll stand a much better chance of staying calm and resentment-free, and possibly even landing the kind of assignments you’ve been longing for.

    Monster asked career experts for tips to help you improve your communication skills, so you can go from feeling disengaged to practically ecstatic about your job.

    Want to feel heard? Make these five communication tips your new workplace resolutions.

    How to Hire Quickly and Make the Right Choice

    By: Catherine Conlan

    For growing companies, fast growth can be exciting, but it also comes with risk. You don’t have much time to agonize over every new hire.

    And yet, bringing in the wrong people could send your growing company into a tailspin. You need to set realistic timelines and follow a hiring process, says Matt Doucette, director of global talent acquisition at Monster Worldwide. 

    Here’s how to keep your hiring pipeline moving quickly when you need it most.

    What’s Needed Now: A Workplace Culture of Respect

    By: Roberta Matuson

    Recent events have underscored deeply varied opinions in our country. More than ever, your workers need a workplace that is supportive and respectful -- a place that puts aside opposing views and enables workers to get work done together. 

    Here’s how to create a workplace culture that’s inclusive and productive.

     

     

    Create Opportunities for People to Work Together 
    You don’t have to artificially create ways for people to work together; opportunities will regularly pop up on their own. As manager or business owner, what you do need to do is to seize these moments. 

    Here’s how you can do this. Suppose a problem arises in the midst of a new product launch. Rather than summoning individuals one by one to your office, bring staff members together to brainstorm ways to quickly solve the problem. 

    In other words, be inclusive -- in both good and bad times.

    Millennials, you might want to watch what the $%!# you say at work

    Eff all of those preconceived notions your parents had about swearing at work!

    With jeans and hoodies replacing suits and ties and beer kegs sometimes being installed in break rooms, the tenor of office etiquette is changing. And with it, the language that’s acceptable is also shifting. In other words, sailors aren’t the only ones who are getting a reputation for swearing profusely on the job.

    Just look to the largest—and most vulgar—generation on the workforce: the millennials. According to the 2016 Work Management Survey work management platform Wrike, 66% of millennials swear in the workplace—28% of them do it every freaking day.

    Read on to learn what people think of swearing in the workplace and why you might want to wash your mouth out with soap during your morning commute.

    Customer Service Strategies that Help Maximize Holiday Sales

    By: Catherine Conlan

    The holiday season is make-or-break time for many retailers, hospitality employers and service companies. Perhaps your company is feeling the stress of relying on seasonal employees to generate the holiday sales you’ll need to finish the year in the black. 

     The best way to remedy this situation is to focus on better customer service-- especially during the all-important holiday season. Chances are your competitors are already working on improving theirs. 

    “There have been a lot of lessons learned about customer service failure,” says Steve Goldberg, president of The Grayson Co., a retail and investment consulting company in New York City. “They’re being much more careful.”

    Here’s how to boost your holiday sales with great customer service

    How to Recruit Like a Top Ten School

    By: Roberta Matuson

    Have you noticed how some colleges and universities are experts in attracting top talent to their schools? These schools provide employers with some valuable lessons in how to attract top talent.

    Here are some best practices you can apply to your organization to recruit top talent.

    Image matters. Visit the website of any top ten school and the first thing you’ll notice are photos of happy students participating in various activities. 

    These images attract prospective students by providing a visualization of campus life. They also aim to engage parents, who are usually involved in important decisions like college or first jobs (think Millennials.)

    Take a look at your company website. Does it generate interest in your workplace or are you tempted to quickly move on? 

    If not, think about your audience. Who are you trying to attract? Consider putting together some focus groups that consist of the sort of candidates you are seeking and monitor their impressions. Then make adjustments accordingly.

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