LOCALiQ | Columbus Marketing Blog

    Millennials, you might want to watch what the $%!# you say at work

    Eff all of those preconceived notions your parents had about swearing at work!

    With jeans and hoodies replacing suits and ties and beer kegs sometimes being installed in break rooms, the tenor of office etiquette is changing. And with it, the language that’s acceptable is also shifting. In other words, sailors aren’t the only ones who are getting a reputation for swearing profusely on the job.

    Just look to the largest—and most vulgar—generation on the workforce: the millennials. According to the 2016 Work Management Survey work management platform Wrike, 66% of millennials swear in the workplace—28% of them do it every freaking day.

    Read on to learn what people think of swearing in the workplace and why you might want to wash your mouth out with soap during your morning commute.

    Customer Service Strategies that Help Maximize Holiday Sales

    By: Catherine Conlan

    The holiday season is make-or-break time for many retailers, hospitality employers and service companies. Perhaps your company is feeling the stress of relying on seasonal employees to generate the holiday sales you’ll need to finish the year in the black. 

     The best way to remedy this situation is to focus on better customer service-- especially during the all-important holiday season. Chances are your competitors are already working on improving theirs. 

    “There have been a lot of lessons learned about customer service failure,” says Steve Goldberg, president of The Grayson Co., a retail and investment consulting company in New York City. “They’re being much more careful.”

    Here’s how to boost your holiday sales with great customer service

    How to Recruit Like a Top Ten School

    By: Roberta Matuson

    Have you noticed how some colleges and universities are experts in attracting top talent to their schools? These schools provide employers with some valuable lessons in how to attract top talent.

    Here are some best practices you can apply to your organization to recruit top talent.

    Image matters. Visit the website of any top ten school and the first thing you’ll notice are photos of happy students participating in various activities. 

    These images attract prospective students by providing a visualization of campus life. They also aim to engage parents, who are usually involved in important decisions like college or first jobs (think Millennials.)

    Take a look at your company website. Does it generate interest in your workplace or are you tempted to quickly move on? 

    If not, think about your audience. Who are you trying to attract? Consider putting together some focus groups that consist of the sort of candidates you are seeking and monitor their impressions. Then make adjustments accordingly.

    Compensation Strategies for Today’s Hottest Labor Markets

    By: John Rossheim 

    Some of today’s hottest labor markets are pushing the boundaries of compensation. Data geniuses in finance can demand a big bump-up in pay. SQL and Java programmers are needed in great numbers, and their pay is rising apace. Healthcare executives who manage to maintain both quality and profits can earn big bonuses. 

    But beyond those and closely related examples, the majority of employers are successfully holding increases in cash compensation to new-normal lows as part of their compensation strategy.

    It’s Time to Recruit a Mall Santa and Ski Instructor

    By: John Rossheim 

    For employers who expect surges in business this winter -- whether it’s holiday retail hiring, winter travel and recreation or year-end accounting -- now is the time to plan winter seasonal staffing. And to start executing on that plan.

    “With ever-improving market conditions in 2016 and opportunities available for candidates, scrambling at the last minute will obviously create issues,” says Dave Benjamin, finance and accounting manager at Addison Group in Austin, Texas.

    Your early investment in seasonal staffing will pay big dividends in the form of satisfied customers who are more likely to come back to you for winter 2017. Here are staffing gurus’ best ideas for recruiting and hiring the best seasonal help

    10 job search mistakes we'll never make again

    Because you'll rue the day you thought it was acceptable to wear clogs to an interview.

    Don't get too down in the dumps, though. Those feelings of humiliation aren't permanent—and oftentimes, your mistakes are nowhere near as ruinous as you think. Like these, for example:

    Reduce Stress for Nurses with a Healthy Workplace Culture

    By: Catherine Conlan 

     Nurses have a tough job, no matter where they work. Yet a toxic workplace culture can make it especially difficult for nurses to provide top-level care. 

    A recent survey from the American Nurses Association found that up to half of nurses said they had been bullied in some manner, either by a peer (50 percent) or a person in a higher level of authority (42 percent).

    The Affordable Care Act and your Small Business: A Primer

    By: Reva Nelson

    Does your small and growing business have a handle on the Patient Protection and Affordable Care Act (ACA) requirements? The Employer Shared Responsibility, aka “pay or play” rules, kicked in on Jan. 1, 2015 for employers with 100 or more full-time employees; 2016 ACA requirementslaunched January 1st, 2016 for employers with 50-99 employees.

    Three Steps to Rapidly Hire Summer Staff

    By: Roberta Matuson

    Recruitment Strategies to Attract the Always-On Candidate

    Job postings are everywhere -- on job boards, on mobile apps, served up in ads, and more. So how can your company or staffing agency maximize the power of these technologies to get the candidate’s attention? 

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