LOCALiQ | Columbus Marketing Blog

    Kayla Rutherford

    My name is Kayla and I focus on partnering with small businesses to create strategic and integrative marketing plans. No two businesses are the same so neither should two marketing plans! Each business is special and has its own unique story. Let’s talk about how to share your business’s story with your ideal customers.

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    Holiday Prep for the Small Business Owner

    Too early to already be thinking about the holidays? Think again! The National Retail Federation found that about 40% of consumers begin their holiday shopping before Halloween – a trend that has been pretty consistent since 2004. With the holiday season being one of the most profitable times for businesses, it is critical to start marketing to consumers early and strategically. Here are some key marketing insights for small business owners to have a successful holiday sales season:

    •  Be in the right place, at the right time, with the right message

    The best marketing plans include multiple points of contact whether it’s through print, digital, or social means. Think about your customers and how they might make a purchase from your business. Print advertising is often sought out and seen as a local, trusted source for holiday shopping and digital components are now a necessity:

    “This year, 56% of all in-store retail sales, $2.1 trillion, will be influenced by what consumers see on digital media. About 70% of shoppers in all age categories use digital media before a shopping trip.” 

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