It is not a secret that your business should have a presence on social media. If you are not currently allocating resources within this space, you are missing out on a huge opportunity to reach your target audience and attract new customers. According to Smart Insights, the number of social media users worldwide in 2019 is 3.484 billion, up 9% year-on-year. But with new social media users and platforms emerging every day, it can be overwhelming deciding which platform could be most effective for your particular business. Not every social network may be a good fit, and it is important to invest your time and skill into the platforms where you are most likely to engage and attract your ideal consumer. Before you can decide which networks to focus on, it is helpful to know some basics on a few of the top social channels and their benefits in the advertising and marketing space.
The various ways in which marketers communicate with consumers continues to grow, but with that growth can come confusion and frustration. Several years ago the consumer path to purchase was linear, but with more marketing channels developing each day, competing for their attention and getting a consumer to convert can be more difficult. No two consumer journeys are exactly the same and people are moving through this path on their own terms. The consumer path to purchase is now non-linear with their actions overlapping and repeating until they reach their final purchase decision. Several marketing platforms, channels and trends have impacted this change, including these three:
Google Analytics is a platform that contains an abundance of useful information and data about your business that can easily become overwhelming and confusing. Focusing on a few key metrics can help you measure ROI on your marketing and advertising efforts and make it more manageable on an ongoing basis. When analyzing the results of a marketing campaign keep these 7 metrics within Google Analytics (GA) in mind:
For several years, the amount of time people spend consuming video content online has increased significantly. This trend is not changing in 2018 as viewers now watch more video content online than on traditional television. The growing platform of online video continues to create an immense opportunity for advertisers.
According to Google, 50% of internet users looked for online video related to a product or service before they visited a store, whether in person or online. Video is impactful and drives emotion and trust behind decision-making. Arguably, a strong marketing plan for any business must include an ongoing video advertising strategy.
When meeting with my clients, most understand the benefit and need of producing strong video content, but the questions I hear most common are, “Which online video platforms should I advertise on?” and “What are the benefits of each?” In this post, I’ll help make sense of three platforms that have a large and engaged audience, but that can be leveraged to impact a business’s advertising success and increase ROI.