DMG Marketing Blog

    Kelsey Elliott Baclawski


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    7 Ways to Utilize Google Analytics to Measure Marketing Campaigns

     

    Google Analytics is a platform that contains an abundance of useful information and data about your business that can easily become overwhelming and confusing.  Focusing on a few key metrics can help you measure ROI on your marketing and advertising efforts and make it more manageable on an ongoing basis.  When analyzing the results of a marketing campaign keep these 7 metrics within Google Analytics (GA) in mind:

    3 Video Advertising Placements to Incorporate into your Company’s Digital Strategy

    For several years, the amount of time people spend consuming video content online has increased significantly. This trend is not changing in 2018 as viewers now watch more video content online than on traditional television. The growing platform of online video continues to create an immense opportunity for advertisers.

    According to Google, 50% of internet users looked for online video related to a product or service before they visited a store, whether in person or online. Video is impactful and drives emotion and trust behind decision-making. Arguably, a strong marketing plan for any business must include an ongoing video advertising strategy.

    When meeting with my clients, most understand the benefit and need of producing strong video content, but the questions I hear most common are, “Which online video platforms should I advertise on?” and “What are the benefits of each?” In this post, I’ll help make sense of three platforms that have a large and engaged audience, but that can be leveraged to impact a business’s advertising success and increase ROI.

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