It seems even the best have difficulty in knowing if there advertising is working or not. Measuring ad-recall is an immensely challenging process, especially in more traditional mediums such as print or magazines.
There are so many marketing options nowadays, it can be tough to figure out exactly how to measure them or figure out which are most effective. And since marketing is a key to a successful business, knowing how to measure return on investment on your marketing strategy has never been more important. Here are some low-cost, simple ideas to help start measuring your return on investment.