DMG Marketing Blog

    Google Updates Broad Core Algorithm

    On August 1, Google made one of several updates for 2018 to its broad core algorithm. EEK! This left many professionals in the digital world wondering: What does this mean for my web presence? What did Google change? What is the “fix”?

    If you missed the announcement, here's Google's official acknowledgment of the update: 

    What is SEO and Why Do I Need it?

    Many business owners see search engine optimization (SEO) as a mystery, an enigma that only those with inside knowledge can solve. The truth is that SEO is an important part of any marketing strategy, and it doesn’t have to be complicated. Read on to find out what SEO is and why your business needs it.


    What Does SEO Stand For?

    At its most simple, SEO is an acronym that stands for Search Engine Optimization. Let’s look at each component more closely.

    Search

    One of the most common ways to find information on the internet is to use a search engine. On a site like Google or Bing users will enter a search term or question. Then, using a complicated algorithm, these sites return what they think are the most appropriate and useful results.

    This is different than browsing a news site or scrolling through social media looking for information. Users are actively looking for a specific answer, which you should keep in mind when creating effective content.

    Engine

    The search “engines” that people use to find information are essential because they return prioritized results for users. They first use crawlers to explore the web, then they record everything they find in databases (or indexes). When you perform a search, the engine is actually returning results from its index rather than the live internet.

    The important thing to remember is that all these engines use specific criteria for returning results. They look at factors like keyword density and meta tags to understand what your pages are about. Also, they keep track of which pages have linked to your content, and they use that information (along with other factors) to determine what page has the most authority.

    Optimization

    In order for users to find you via search, you need to show up on the first few results pages (usually the first) for their search terms. That’s why you need to optimize your content for the search engines. This doesn’t have to be complicated, but it does require some attention.

    If you want to rank highly in search engines, you need to make sure:
    •  The search engines can find you
    •  They can tell what your web pages are about
    •  They believe your page/site has authority and credibility for the content you’re promoting

    How Does SEO Work?

    5 Ways to Make Good Pre-roll Ads (that people might actually watch)

    As a young Media seller sitting in a training class, I was told 50% of advertising works, the trick is finding out which 50% is working. Things sure have changed! At Propel Marketing with our dashboard capabilities, your online advertising efforts are transparent. Our advertisers are seeing a large ROI on Video Pre-roll. As there has been a decline in traditional advertising, an article by eMarketer share that by 2020, TV’s share of ad sending will fall below 1/3, whereas digital ad spending in 2017 will equal 38.4% of total ad buys. Below are a few key drivers of video pre-roll growth and what can be expected in the future:

    Building a Marketing Communication Plan

    Getting started with a marketing communication plan can be intimidating. With so many platforms, it can be hard to tell which media will best reach your target audience. Let Dispatch Media Group assist you in this process by downloading our Top 6 Strategies to Build Your Marketing Communication Plan.

    In it, you’ll find best practices which can be easily implemented in a variety of business models. In addition to learning the six strategies, Dispatch Media Group has included practical examples and real-world applications to further guide you. These steps are laid out simply, effectively, and will translate well to your business.

    Our Top 6 Strategies will help you understand your target buyer, create and distribute  meaningful content, build presence through frequency, develop multi-touch campaigns, and learn to analyze the effectiveness of your advertising.

    By incorporating the Top 6 Strategies, business owners will better understand their clientele, be able to market valuable content effectively through multiple media platforms, and evaluate their return on investment. Dispatch Media Group is confident that these strategies will build lasting customer relationships and improve your bottom line. So download it now and start learning how to build a marketing communication plan for you business.

    Why a Local Internet Marketing Partner is Important for Professionals

    Many restaurants, retail shops, and other establishments in Columbus, Ohio understand the importance of local internet marketing as part of an overall advertising strategy. But what about doctors, lawyers, dentists, veterinarians, accountants, chiropractors, and other services? Here are a few reasons why local internet marketing in the form of SEO (Search Engine Optimization) is important for these professionals.

    Why Search Engine Optimization Matters

    Without a doubt, the Holy Grail of all internet-marketing efforts is traffic. If you cannot deliver on this front, the prospect of selling products or services to consumers is slim. One of the ways that you can increase traffic to your site is by leveraging the power of search engine optimization (SEO). According to a study carried out by Outbrain, search is by far the largest driver of traffic to websites. In addition, 62 percent of all web users only click links displayed on the first page of search engine results. To find out why you should take search engine optimization seriously, keep reading.

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