LOCALiQ | Columbus Marketing Blog

    10 Ways to Drive Traffic to Your Website

    A good business website is like having an extra employee—one who works 24/7 and can be the face of your company, give information, answer queries and even make sales. But what good does that do you if you aren’t getting visitors to your site? In this post we’ll cover thirteen of the many ways to drive traffic to your website.

    The Importance of Website Traffic

    Website traffic is both an important indicator and driver of business growth. It can help you to:

    •  See how well your marketing is working

    •  Gather insight about your audience to make decisions

    •  Improve your SEO and search engine credibility

    •  Generate more leads, increase conversions, and get more customers

    How to Get More Website Visitors

    There are 1.24 billion websites in the world. That’s a lot of competition, but keep in mind that you’re not trying to attract all internet users. Your goal is to get more people in your target audience to visit your site. Below are some simple ways to increase the amount of traffic that you are getting to your website.

    [fa icon="clock-o"] Tue, Sep 12, 2017 [fa icon="user"] Joseph Rolfe [fa icon="folder-open'] Small Business Advice, Digital Marketing Advice

    Read More »

    6 Conversion Hacks You Need to Know to Make Your Blog Profitable

    As a blog and business owner, you want to ensure that all your efforts aren’t being wasted on non-essential tasks. If you are seeking to make an income from your blog, you need to be sure that your efforts are paying dividends. Using conversion hacks can help you increase not only your web traffic, but also your number of email subscribers, and paying customers. Learn the top conversion tactics that will help you transform your blog into a profitable business. 

    Understanding Conversions

    Conversions are a necessary part of any successful blogging strategy. No matter whether you are just starting out as a blogger or already have an established online presence, conversions are the key to success. Understanding what a conversion is can help you to develop your income strategy.

    A website conversion is the most important factor to the success of your online marketing strategy and goals. It means getting your visitors to do what you want them to do, whether that is to buy your product, sign up for your newsletter, or fill out a lead/contact form. Having a marketing website is useless if it doesn’t present the opportunity to close sales or generate leads. You can create these opportunities by using lead generation software like optinmonster.com/ which enables you to create lead capture forms through an easy to use drag and drop builder tool where you can create aesthetically pleasing opt-in forms that are optimized for the highest conversion rates.

    If you are looking to run a profitable blog you need to know what motivates your site visitors so that you can convince them to take the action you desire. Ultimately, the goal is to have their actions result in profit for you, whether it is through ads or referral revenue, or service or product sales.

    [fa icon="clock-o"] Tue, Sep 05, 2017 [fa icon="user"] Joseph Rolfe [fa icon="folder-open'] Social Media, Small Business Advice, Digital Marketing Advice

    Read More »

    5 Small Business Financial Ratios for a Healthy, Growing Business

    Business is all about decision making, trial and error, and growth. To determine your business’s successes and setbacks, you need to know how to measure performance. You can do this by creating and analyzing small business financial ratios.

    Small business financial ratios let you compare current financial numbers to past performance. And, you can use small business ratios to make changes for the future. Instead of blindly running operations, financial ratios give you the data to make informed decisions. 

    What are small business financial ratios?

    Financial, or accounting, ratios are percentages, decimals, or multiples that quantify the health of a business. These numbers show you how your business is doing during a specific time.

    You can calculate financial ratios for small business by looking at your business’s financial statements. There are three types of financial statements: balance sheet, income statement, and cash flow statement. Most ratios come from the income statement or balance sheet.

    Small business financial ratios show you what the numbers in your financial statements mean. Is your business doing well, or can you make improvements to your startup business plan?

    In some cases, there is no standard healthy or unhealthy ratio number. Ratios will vary from industry to industry.

    There are many different small business financial ratios you can use. Each ratio tells you something different about your business, like profitability and debt. Here are a few financial ratios you can use to determine the health of your growing business.

    1. Gross profit margin ratio

    [fa icon="clock-o"] Fri, Aug 25, 2017 [fa icon="user"] Rachel Blakely [fa icon="folder-open'] Small Business Advice

    Read More »

    Six Ways to Improve Your Website Using Analytics

    A good business website is one that answers important questions, offers value, and generates leads and customers for your business. You may know that the content, design, and structure of your website directly impacts your lead generating efforts. However, you may not know exactly how to measure that impact or how to improve it.  The key to improving your website is in analyzing the data. Website analytics are intimidating because they can be difficult to make sense of, but we’ve got you covered. In this post, we’ll go over six aspects of your website analytics that you can understand and use to improve your website.

    [fa icon="clock-o"] Fri, Aug 18, 2017 [fa icon="user"] Joseph Rolfe [fa icon="folder-open'] Small Business, Small Business Advice, Digital Marketing Advice

    Read More »

    76% of American workers say they get the “Sunday night blues”

    Take back your weekend with these five strategies.

    Vicki Salemi, Monster Career ExpertEveryone in the workforce looks forward to the end of the workweek: When 5 o’clock rolls around on Friday, liberation commences!

    Well, until Sunday morning, that is.

    In theory the whole weekend should be your time, but most Americans spend their final 24 hours fretting about their jobs. According to a recent poll by Monster, 76% of Americans report having “really bad” Sunday night blues—generally defined as depression over the fact that one night’s sleep stands between you and a new workweek.

    Maybe that’s because here in the United States our identities are intrinsically wrapped around our occupations. We have become what we do for a living, and we live to work instead of work to live. We could be leisurely enjoying a three-hour Sunday night dinner with family or friends, but instead we’re quickly devouring dinner, logging in and immersing ourselves in work mode to get ahead before Monday morning hits.

    Want to avoid the dread? Take hints from the other 24% of Americans who are enjoying their weekends to the fullest :

    [fa icon="clock-o"] Tue, Aug 15, 2017 [fa icon="user"] Joseph Rolfe [fa icon="folder-open'] Career Advice

    Read More »

    How We Built a Company Culture that Puts People First

    [fa icon="clock-o"] Tue, Aug 08, 2017 [fa icon="user"] Joseph Rolfe [fa icon="folder-open'] Recruitment, Career Advice

    Read More »

    These brain foods can help you stay focused at work

    Your caffeine-and-sugar fix isn’t cutting it? Nosh your way to a productive workday with these healthy snacks and foods.

    Moira Lawler, Monster contributor

    For busy working people such as yourself, it’s easy to think of food in terms of what it helps your body stop doing: It quells stomach growls during meetings and suppresses the hangry feelings that put you this close to blasting off a snarky email to co-workers.

    Scratch that approach and start thinking about what your workday lunch (and every other meal, too) can do for you and your brainpower.

    If you eat smarter, the healthy food you put into your body can actually act as a brain booster and might just improve your workplace performance. Need lunch ideas for work, or some healthy snacks to stock up on? These foods can help keep your brain at its prime.

    [fa icon="clock-o"] Tue, Aug 01, 2017 [fa icon="user"] Joseph Rolfe [fa icon="folder-open'] Career Advice, Marketing Tips

    Read More »

    Opioid Addiction at Work: What Employers Need to Know

    Originally Posted on Monster.com By: Reva Nelson

    You can’t go more than few days without a major headline about opioid addiction and the massive toll it has taken on families, communities and our society. What is less discussed is that opioid addiction at work is also a serious concern for employers. 

    Across the U.S., prescription painkiller abuse is costing employers somewhere between $18 billion and $25.5 billion a year, due to missed workdays, lost productivity and medical expenses, according to recent analysis by the Centers for Disease Control and Prevention study and a study by Castlight Health. 

    As many as 71% of U.S. employers say they have been affected by employee misuse of legally prescribed medications as such opioids in a 2017 survey by the National Safety Council, based on more than 500 interviews with HR decision makers. 

    [fa icon="clock-o"] Fri, Jun 30, 2017 [fa icon="user"] Joseph Rolfe [fa icon="folder-open'] HR, HR Best Practices

    Read More »

    Ad Attention Research: Effectiveness Hinges on More Than Just Reach

    A recent  email asked, "if no one pays attention to your ad, does reach even matter?" New research from Nielsen and Ipsos proves that attention differs across screens and mere exposure isn’t enough—ads need to be noticed, watched, and heard to maximize impact. This data reinforces what we already know...we need an omnichannel marketing strategy to effectively reach and gain the attention of our audience. Check out this infographic of key points from new Nielsen, Ipsos, and YouTube studies on attention and ad effectiveness.

    [fa icon="clock-o"] Wed, Jun 21, 2017 [fa icon="user"] Joseph Rolfe [fa icon="folder-open'] Advertising Tips, Advertising News, Marketing Tips

    Read More »

    Are you being taken advantage of at work?

    Feeling underappreciated is never fun. If you’re constantly staying late or juggling too many responsibilities, find out how to take action.

    Daniel Bortz, Monster contributor  

    Nothing makes a job miserable faster than a bad boss—particularly the kind who has no qualms taking advantage of someone. Sure, sometimes you’re going to be asked to go above and beyond your duties, and you’ll have to comply because that’s just part of being a team player.

    But feeling unappreciated or like you’re constantly being taken advantage of is absolutely not in anyone’s job description. Cue the stress headaches.

    [fa icon="clock-o"] Wed, Jun 14, 2017 [fa icon="user"] Joseph Rolfe [fa icon="folder-open'] Career Path, Career Advice

    Read More »
    All posts

    Subscribe to Blog & Email Updates

    Lists by Topic

    see all

    Posts by Topic

    see all

    Recent Posts

    Contact

    DMG_logo_Hz_white-blue

    5300 Crosswind Drive
    Columbus, Ohio 43228

    Email: marketingb2b@dispatch.com

    Sitemap

    Social Media

       

    Subscribe

    Copyright © 2020 | LOCALiQ Columbus | Gannett
    [fa icon="chevron-up"]