LOCALiQ | Columbus Marketing Blog

    Employee Engagement Tops the List of 2017 HR Trends

    By: Catherine Conlan

    After a big hiring year in 2016, many HR managers say they are turning their attention to employee retention. The reason: all that recruiting work is wasted if the employees don’t stick around. 

    Employee engagement will play a big role in the HR realm in 2017,” says Brad Stultz, human resources director at Totally Promotional, which custom prints promotional products in Coldwater, Ohio. “With record low unemployment rates continuing across the country, employees find themselves in a position to change career paths on a whim.”

    To that end, here are the 2017 HR trends that HR managers envision.

    Insist on facts. The Dispatch will deliver them.

    These past couple of weeks have been big ones for us at the Dispatch Media Group.

    They’ve reinforced again my belief in good, old-fashioned newspaper reporting, as well as the need to invest in ourselves for the benefit of readers and advertisers like you.

    First, as you probably already know, on Jan. 19, we flipped the switch and went live on an entirely new look and feel for our websites, including Dispatch.com. The transition has been smooth and the sites are lightning quick on any device, making them an even better option than ever for showcasing your company’s marketing message.

    Then, last Sunday, The Dispatch front page led with a major investigative report by Jill Riepenhoff and Alan Johnson. It let readers know that Treasury Secretary nominee Steve Mnuchin wasn’t truthful when he told U.S. Senators during confirmation hearings that the company he once led didn’t employ “robo-signing” — or illegally signing off on stacks of mortgage documents without reading them.

    Jill and Alan’s story received national attention, including multiple mentions by Sen. Sherrod Brown of Ohio. In fact, it was one of the reasons Senate Democrats took a step back and boycotted the vote for Mnuchin’s confirmation.

    These January events drove home to me, especially when so much bad information is being shared online, how important it is that local newspapers such as The Dispatch continue to serve the public with verified facts. That's the difference between the real news we produce and the "fake news" being pushed by pretenders.

    And we will continue to deliver real news in ways that are convenient to readers and attractive to advertisers.

    Sincerely,
    Bradley M. Harmon
    President and Publisher
    Dispatch Media Group

    Contact Us About Advertising

    5 networking tips for blue-collar workers

    Building and leveraging professional relationships isn’t just for the suit-and-tie crowd.

    If you’re a blue-collar worker, you might think you can grow your career without relying on networking, simply because that type of thing isn’t typically associated with your industry.

    But being able to make connections, build relationships and leverage your contacts are critical components to career success, regardless of what duties your job entails.

    “When you’re a passive job seeker, you’re being complacent,” which can hinder your ability to get promoted or recruited, says Laurie Grove, director of career services at Thaddeus Stevens College of Technology.

    Take these five steps to build your network.

    5 Ways to be a Better Communicator at Work

    By Jon Simmons, Monster contributor

    Don’t take this personally, but more likely than not, you’re not giving 100% at your job. In fact, there’s a good chance that you’re reading this while at work.

    If so, you’re not alone. A recent Gallup study revealed a startling statistic: 70% of U.S. employees are not engaged at work.

    A major cause for this disconnect is that people tend to be really, really bad at communicating their wants and needs. Learn to do that, and you’ll stand a much better chance of staying calm and resentment-free, and possibly even landing the kind of assignments you’ve been longing for.

    Monster asked career experts for tips to help you improve your communication skills, so you can go from feeling disengaged to practically ecstatic about your job.

    Want to feel heard? Make these five communication tips your new workplace resolutions.

    Small Business Wishes that just Might Come True in 2017

    By: John Rossheim

    What tops the 2017 wish list of small business owners and their HR managers? Items on the list include affordable health insurance coverage and improved talent-acquisition processes, among other things. 

    Here’s what the companies we checked in with are wishing for in the New Year to improve their hiring strategies and employee retention.

    How to Hire Quickly and Make the Right Choice

    By: Catherine Conlan

    For growing companies, fast growth can be exciting, but it also comes with risk. You don’t have much time to agonize over every new hire.

    And yet, bringing in the wrong people could send your growing company into a tailspin. You need to set realistic timelines and follow a hiring process, says Matt Doucette, director of global talent acquisition at Monster Worldwide. 

    Here’s how to keep your hiring pipeline moving quickly when you need it most.

    Capturing the Mobile Moment

    It’s not hard to see on a daily, no scratch that, an hourly basis the impact that mobile smart phones have on our behavior. Take a gander at any waiting room of any type of office and you’ll see heads down, fingers scrolling and swiping through screens. When you’re enjoying a meal at a restaurant, you’ll notice nearly every table has someone interacting on their device. Even in the corporate world, almost every individual at the meeting table will have their phones out of their pocket and right in front of them, making sure to capture every notification instantly.

    What’s Needed Now: A Workplace Culture of Respect

    By: Roberta Matuson

    Recent events have underscored deeply varied opinions in our country. More than ever, your workers need a workplace that is supportive and respectful -- a place that puts aside opposing views and enables workers to get work done together. 

    Here’s how to create a workplace culture that’s inclusive and productive.

     

     

    Create Opportunities for People to Work Together 
    You don’t have to artificially create ways for people to work together; opportunities will regularly pop up on their own. As manager or business owner, what you do need to do is to seize these moments. 

    Here’s how you can do this. Suppose a problem arises in the midst of a new product launch. Rather than summoning individuals one by one to your office, bring staff members together to brainstorm ways to quickly solve the problem. 

    In other words, be inclusive -- in both good and bad times.

    Millennials, you might want to watch what the $%!# you say at work

    Eff all of those preconceived notions your parents had about swearing at work!

    With jeans and hoodies replacing suits and ties and beer kegs sometimes being installed in break rooms, the tenor of office etiquette is changing. And with it, the language that’s acceptable is also shifting. In other words, sailors aren’t the only ones who are getting a reputation for swearing profusely on the job.

    Just look to the largest—and most vulgar—generation on the workforce: the millennials. According to the 2016 Work Management Survey work management platform Wrike, 66% of millennials swear in the workplace—28% of them do it every freaking day.

    Read on to learn what people think of swearing in the workplace and why you might want to wash your mouth out with soap during your morning commute.

    Why Utilizing Print Ads Continues To Boost Your Business

    Despite the world where almost everything is digitized, print continues to thrive. While there is no doubt about the scope that digital advertising can make, print ads can still deliver with depth and leave readers with a lasting impression. 

    Take for example last year’s HIV-positive posters that Ogilvy Brazil created as an awareness campaign of Life Support Group – an NGO that fights for the rights of people living with HIV/AIDS. Although digital copies of a poster with HIV-positive blood have reached people across the globe, they did not create as big an impact as the actual print ads themselves. The people who were able to touch the poster did so after being told, as part of the campaign, that HIV can no longer survive without a human body. In this sense, when the people felt it was safe to touch the posters, then the print ads served their purpose and the campaign achieved its goal.

    Subscribe to Blog & Email Updates

    Lists by Topic

    see all

    Posts by Topic

    see all

    Recent Posts