LOCALiQ | Columbus Marketing Blog

    5 Reasons Your Company Should Choose Geo Fencing

    Geo-fencing is a variation on the more commonly known geo-targeting – that is, restricting the placement of digital ads so they only show to users within a predefined area or location based on the user’s IP address.
     
    1) Ahead of the Curve
    "More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan." [7] More people are searching on mobile than any other device. Geo Fencing is a great way to stay ahead of the curve and reach an audience your competition may be overlooking. National campaigns are already moving to this type of targeting - 58% of national brand advertising campaigns employed geo-precise targeting (including geo-fencing and geo-behavioral targeting) in Q1 2013.  [1] Be the local advertiser ahead of the curve.
     
    2) Cost-Effective
    Targeting or "fencing" a specific location to advertise your message is more cost-effective and has shown to have a higher CTR (click thru rate) percentage. 
     

    Best in Class User Experience for All Digital Assets

    Consumers are using many different devices during the consideration phase of the buying cycle. Are they receiving a "best in class" user experience with all of your digital assets?

    FREE Seminar for Small Businesses in Columbus, featuring a Google Speaker

    Propel Marketing/DMG will host a marketing seminar featuring Google, on November 15 from 8:30-11:30AM.

    Take Charge of Your Marketing, the free digital marketing seminar and breakfast at Crowne Plaza Columbus-North Worthington, will feature a presentation from Google specialist, Amy Impara-Gregory, and highlight why small businesses should use Guided Marketing to help grow their business.

    This seminar will show attendees just how valuable a digital marketing strategy can be in today’s day and age, and how to best utilize it to reach the right customers at the right time. Attendees will also be entered for a chance to win $1,000 in Search Marketing PLUS 1 year of FREE* Guided Marketing!

    Seating is limited, and breakfast will be provided. The event will begin and conclude with a networking and discussion session.

    To register, visit the event's website.

    Customer Service Strategies that Help Maximize Holiday Sales

    By: Catherine Conlan

    The holiday season is make-or-break time for many retailers, hospitality employers and service companies. Perhaps your company is feeling the stress of relying on seasonal employees to generate the holiday sales you’ll need to finish the year in the black. 

     The best way to remedy this situation is to focus on better customer service-- especially during the all-important holiday season. Chances are your competitors are already working on improving theirs. 

    “There have been a lot of lessons learned about customer service failure,” says Steve Goldberg, president of The Grayson Co., a retail and investment consulting company in New York City. “They’re being much more careful.”

    Here’s how to boost your holiday sales with great customer service

    How to Recruit Like a Top Ten School

    By: Roberta Matuson

    Have you noticed how some colleges and universities are experts in attracting top talent to their schools? These schools provide employers with some valuable lessons in how to attract top talent.

    Here are some best practices you can apply to your organization to recruit top talent.

    Image matters. Visit the website of any top ten school and the first thing you’ll notice are photos of happy students participating in various activities. 

    These images attract prospective students by providing a visualization of campus life. They also aim to engage parents, who are usually involved in important decisions like college or first jobs (think Millennials.)

    Take a look at your company website. Does it generate interest in your workplace or are you tempted to quickly move on? 

    If not, think about your audience. Who are you trying to attract? Consider putting together some focus groups that consist of the sort of candidates you are seeking and monitor their impressions. Then make adjustments accordingly.

    The Best FREE SEO Tools

    The Best Free SEO Tools

    Businesses are always looking for ways to minimize costs, so anything with the word “free” attached to it is worth checking into. We’ve compiled a list of the best free SEO tools any business can use to improve its website.

     

    Compensation Strategies for Today’s Hottest Labor Markets

    By: John Rossheim 

    Some of today’s hottest labor markets are pushing the boundaries of compensation. Data geniuses in finance can demand a big bump-up in pay. SQL and Java programmers are needed in great numbers, and their pay is rising apace. Healthcare executives who manage to maintain both quality and profits can earn big bonuses. 

    But beyond those and closely related examples, the majority of employers are successfully holding increases in cash compensation to new-normal lows as part of their compensation strategy.

    It’s Time to Recruit a Mall Santa and Ski Instructor

    By: John Rossheim 

    For employers who expect surges in business this winter -- whether it’s holiday retail hiring, winter travel and recreation or year-end accounting -- now is the time to plan winter seasonal staffing. And to start executing on that plan.

    “With ever-improving market conditions in 2016 and opportunities available for candidates, scrambling at the last minute will obviously create issues,” says Dave Benjamin, finance and accounting manager at Addison Group in Austin, Texas.

    Your early investment in seasonal staffing will pay big dividends in the form of satisfied customers who are more likely to come back to you for winter 2017. Here are staffing gurus’ best ideas for recruiting and hiring the best seasonal help

    6 Tips on Being Found Easier


    Greetings from Columbus, Ohio. As I was typing that it still didn’t feel right. I'm new to the Columbus area, originally from Cleveland, OH. In the nine-plus weeks I've lived in Columbus, I've noticed a few frustrating things as I've been searching for a new "everything" (doctor, dentist, car wash, gas station, grocery store, laundromat, gym, eye doctor, pizza place, pet groomer, veterinarian and doggy day care.) It's been hard to find these places online with proper listings, correct information, accurate hours of operation and correct phone numbers. It doesn’t make sense to me why a business would be ok with having inaccurate information floating around the internet. Some may not know any better, some may know and not know how to fix it, and some may know and maybe don’t care, I hope not.

    Holiday Prep for the Small Business Owner

    Too early to already be thinking about the holidays? Think again! The National Retail Federation found that about 40% of consumers begin their holiday shopping before Halloween – a trend that has been pretty consistent since 2004. With the holiday season being one of the most profitable times for businesses, it is critical to start marketing to consumers early and strategically. Here are some key marketing insights for small business owners to have a successful holiday sales season:

    •  Be in the right place, at the right time, with the right message

    The best marketing plans include multiple points of contact whether it’s through print, digital, or social means. Think about your customers and how they might make a purchase from your business. Print advertising is often sought out and seen as a local, trusted source for holiday shopping and digital components are now a necessity:

    “This year, 56% of all in-store retail sales, $2.1 trillion, will be influenced by what consumers see on digital media. About 70% of shoppers in all age categories use digital media before a shopping trip.” 

    Subscribe to Blog & Email Updates

    Lists by Topic

    see all

    Posts by Topic

    see all

    Recent Posts