When I meet with businesses to plan marketing campaigns, I try to dispel some commonly held notions about their ideal customers and the generations they belong to. Who’s using various digital devices and interacting with digital media isn’t always who you think.
With the unemployment rate in the US being the lowest it’s been in 18 years, it is no surprise that employers are having a hard time finding candidates, let alone the right ones for the job. There are simply more job openings than there are people looking for work. Employers are fishing from the same pool of candidates, leaving the job seeker with choices. Your message needs to standout or will quickly be passed over without another thought. What makes your company a great place to work? Does the public know about these things? If not, you’re missing an opportunity to build your recruitment brand so when that perfect candidate is ready, you are the place to go!
Google Analytics is a platform that contains an abundance of useful information and data about your business that can easily become overwhelming and confusing. Focusing on a few key metrics can help you measure ROI on your marketing and advertising efforts and make it more manageable on an ongoing basis. When analyzing the results of a marketing campaign keep these 7 metrics within Google Analytics (GA) in mind:
The traditional nine-to-five schedule in the typical work environment is not for everyone. If you’re a parent with disabilities, a work environment with little flexibility may not be the best option, but forming a small business might fit your life and needs. A small business startup or franchise will give you the opportunity to find your passion, establish your own schedule, build a career around your strengths and limitations, and open doors to a better quality of life.
Even though gathering new customers is important, most e-commerce marketers focus only on that while somewhat neglecting client retention. But new customers cost them 5 times more than retaining the ones that are already invested in your company. Existing customers are 31% likely to spend more and 50% more likely to purchase new products.
This is why marketers should focus on them.
Here is an easy workflow of what you should do to optimize your emails for best results and an email automation cheat sheet that will make all the difference in your relationship with existing clients.
Google is at it again! Just when you thought you had all of your Google Ad campaigns up to date and optimized for maximum performance, Google giggles and says, “I appreciate your hard work and I will reward you with more ad space”. Some might argue that it is more work, but Google just like Twitter, has found out that their limited number of characters has also limited the user experience. In 2016, Google increased ad sizes and saw a 20% increase in clicks. (SOURCE) Google is making a change again.
On August 1, Google made one of several updates for 2018 to its broad core algorithm. EEK! This left many professionals in the digital world wondering: What does this mean for my web presence? What did Google change? What is the “fix”?
If you missed the announcement, here's Google's official acknowledgment of the update:
This week we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains the same as in March, as we covered here: https://t.co/uPlEdSLHoX— Google SearchLiaison (@searchliaison) August 1, 2018
Year after year, opportunities in the STEM fields are continuing to capture more college students across the country. Unemployment is low, earnings are high and the demand for graduates is even higher. In fact, between 2017 and 2027, STEM jobs in the United States are projected to grow 13 percent, compared to all other jobs which are projected to grow only 9 percent.
Climbing the Ranks Webinar
Wednesday, August 1st • 9:00-10:00 a.m.
We are spending more time than ever on social media. In fact, we’re spending approximately 2 hours and 15 minutes per day scrolling through our news feeds.
This is a lot of time.
This is a lot of time your business can spend connecting with your target audience; building trust, asking what they want to see more of from you and keeping them up-to-speed on your ever-growing brand.
Assuming, (since it’s 2018 and Facebook is officially 14 year’s old!) that you have your Facebook strategy down, right? What about Instagram? There are currently 1 billion monthly active users on Instagram (up from 800 million in September 2017!) and that number is continuing to grow.
So, how can your business grow it’s Instagram following? By following these 4 easy steps.