DMG Marketing Blog

    How to Devise a Successful Email Campaign That Supports Your eCommerce Strategy

    Image credit: Pixabay 

    Social media affords many promotional opportunities, PPC drives a lot of traffic, and on-page SEO yields organic search rankings that keep on giving— but to this day, nothing bolsters an eCommerce strategy quite like email marketing. That’s exactly why yearly spending on email marketing in the US alone is expected to hit 350 million dollars by 2019.

    But like any marketing medium, you won’t get much out of it if you don’t think it through and plan it out with specific goals in mind. Whether the intention is to build loyalty in new customers, keep old ones happy, promote new products or establish industry authority, you have to approach things carefully and analytically.

    To that end, here’s how I recommend you go about devising a great email campaign that will truly back up your broader eCommerce efforts.

    7 Things to Consider When Planning a Digital Marketing Campaign

    According to Google’s Consumer Barometer Survey (The Connected Consumer Survey)[1], when someone needs information the first place they look is the internet.  This could be for news, information on a product or service that they need or want, and research on about anything imaginable.  Heck, I go to the internet for EVERYTHING!  In fact, over 74% of people in the U.S. go to the internet daily[2]. That’s over 242,645,260 people each day![3] So, it makes perfect sense based on how people are engaging with the internet that all businesses need to be online and have a digital marketing strategy.  If you don’t have a digital marketing strategy, I assure you that you have been left in the dust.  However, you can get yourself up-to-speed fairly quickly, and it’s really not that difficult to dip your toes into the online marketing world. Now, there are some initial steps to making sure you are ready to market yourself online, so check this article out here first.  Once you are ready, here are 7 things to consider before you launch a digital campaign.

    The Emerging Trends of TV Consumption

    It’s no surprise that media consumption of the modern American has been changing for quite some time. Even Television, one of the last remaining holdouts from the shifting tides of traditional media, has been affected over the past decade.  More than half of adults 18-49 in the US are either light viewers of TV or do not subscribe to a traditional TV service at all [1]. But an audience shift like this doesn’t necessarily mean that TV content is going away anytime soon. The access of the internet has blown open the doors of not only where people get their entertainment, but also the kind of content they are consuming.

    The Benefits of Native Advertising

    I am fortunate to work for a local media organization that produces fantastic content on a daily basis. For a fifth straight year, The Columbus Dispatch (and our website, www.dispatch.com), was named the best large newspaper in Ohio by the Ohio Associated Press Media. For the second year, Columbus Monthly was nominated for the General Excellence Award by the City and Regional Magazine Association. There are countless more awards and points of recognition for our 10+ publications.

    Ways to Win on Mobile

    It is no surprise that mobile activity continues to climb and account for more time spent online than any other device. In fact, 40% of people say that they prefer to complete their entire shopping journey on mobile. However, businesses are still seeing more conversions taking place on desktops than they do on mobile. Why is this? Not because of the smaller size screen as you may think. It is because the experience is not great for the consumer.

    4 Surefire Ways to Find the Right Candidates

    Finding the right candidate can feel like searching for a needle in the haystack  if you aren’t sure of what you’re looking for. For this reason, recruiters have to know what it is they’re looking for in order to supply the best candidates for open roll. Not sure where to start? Let’s take a look at how recruiters can knock it out of the park each and every time.

    Why Facebook’s News Feed is Changing (and What to Expect)

    There has been a lot of buzz about the pending changes to the Facebook News Feed that were announced last week by Mark Zuckerberg. This post will address what those changes are, why they are being made, and what it means for your business.

    3 Video Advertising Placements to Incorporate into your Company’s Digital Strategy

    For several years, the amount of time people spend consuming video content online has increased significantly. This trend is not changing in 2018 as viewers now watch more video content online than on traditional television. The growing platform of online video continues to create an immense opportunity for advertisers.

    According to Google, 50% of internet users looked for online video related to a product or service before they visited a store, whether in person or online. Video is impactful and drives emotion and trust behind decision-making. Arguably, a strong marketing plan for any business must include an ongoing video advertising strategy.

    When meeting with my clients, most understand the benefit and need of producing strong video content, but the questions I hear most common are, “Which online video platforms should I advertise on?” and “What are the benefits of each?” In this post, I’ll help make sense of three platforms that have a large and engaged audience, but that can be leveraged to impact a business’s advertising success and increase ROI.

    6 Reasons Why Email Marketing Still Works

    email marketing.png1. Email is Permission-Based

    Unlike with social media and PPC marketing where you’re displaying your ad to broad sections of your target audience in hopes that they click, email marketing is permission based. Whether they opt into a newsletter or sign up for some promo codes, your consumers are willingly giving you their email as a way to say “Hey, I’d like some more information”. A study done by Marketing Sherpa found that 91% of consumers like to receive promotional emails from brands they support (Source: Marketing Sherpa).

    2. People Love to Stay Informed

    From the time the alarm goes off in the morning till the sun goes down, people are attached to platforms and services that provide them with the information they deem valuable.

    While social media handles the entertainment and current events side of things, email is reserved for more important, time-sensitive information like special offers and dreaded bills. In fact, the average person checks their personal email 3 times per day!

    6 Crucial Things Every Job Posting Must Include

    jobPosting.jpg

    As President of Inside Talent, Inc., a Minnesota-based search firm that provides a new kind of corporate recruiting and hires local and national talent in the manufacturing, engineering, medical device, sales and management, marketing and human resources industries, Lori Freeman is well-versed in how to use job postings correctly as a tool to find talent.

    She has seen the good, bad and ugly of job postings and their results and below she discusses six crucial things every job posting should include:

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