With the unemployment rate in the US being the lowest it’s been in 18 years, it is no surprise that employers are having a hard time finding candidates, let alone the right ones for the job. There are simply more job openings than there are people looking for work. Employers are fishing from the same pool of candidates, leaving the job seeker with choices. Your message needs to standout or will quickly be passed over without another thought. What makes your company a great place to work? Does the public know about these things? If not, you’re missing an opportunity to build your recruitment brand so when that perfect candidate is ready, you are the place to go!