Dispatch Media Group veteran Stephen Zonars has been appointed vice president of sales.
In today’s market, you cannot fully understand your target market until you understand your own company. Raven, an online marketing service provider, published a great article detailing the value of breaking down your marketing efforts into individual segments, with each segment representing a different group of customers with similar backgrounds, needs and values. The consequence of such an endeavor is a campaign with better focus that is more engaging to your target audience.
It’s now been just over two weeks since we launched the new format of the newspaper in our market on January 28, 2013. A lot has happened since the time we launched the new format and now. We have had unprecedented reader feedback, great conversations with our advertising community and innumerable inquiries from other publishers across the country.
For years industry pundits have been trying to figure out how to remain relevant and engage newspaper readers across the world. We have had publishers try the Berliner format, web reductions, stitched tabloids, eliminating distribution on specific days of the week, and in fact, some going all the way to eliminating the printed edition altogether.