--- title: LOCALiQ | Columbus Marketing Blog (4) description: The LOCALiQ | Columbus Marketing Blog goes a little further with updated advertising and marketing tips for your business. (4) --- [![columbus-localiq-vertical-reverseKnockout](https://www.advertisecolumbus.com/hs-fs/hubfs/columbus-localiq-vertical-reverseKnockout.png?width=264&name=columbus-localiq-vertical-reverseKnockout.png)](https://www.advertisecolumbus.com/contact-us)   [![Contact Us](https://no-cache.hubspot.com/cta/default/176587/7741406c-75d7-4aa3-8eb3-70cae0bcf625.png)](https://cta-redirect.hubspot.com/cta/redirect/176587/7741406c-75d7-4aa3-8eb3-70cae0bcf625) [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](https://www.facebook.com/columbusdispatch) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](https://www.linkedin.com/company/the-columbus-dispatch) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/DispatchMediaGP) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:marketingb2b@dispatch.com) # LOCALiQ | Columbus Marketing Blog ## [4 Surefire Ways to Find the Right Candidates](https://www.advertisecolumbus.com/blog/4-surefire-ways-to-find-the-right-candidates) [![](https://www.ziprecruiter.com/zrs/B0000019/blog/wp-content/uploads/2016/07/Stocksy_txp8810cf7erB5100_Small_746462-628x454.jpg) ](https://www.advertisecolumbus.com/blog/4-surefire-ways-to-find-the-right-candidates) Finding the right candidate can feel like searching for a needle in the haystack  if you aren’t sure of what you’re looking for. For this reason, recruiters have to know what it is they’re looking for in order to supply the best candidates for open roll. Not sure where to start? Let’s take a look at how recruiters can knock it out of the park each and every time. [fa icon="clock-o"] Thu, Feb 15, 2018 [fa icon="user"] [ZipRecruiter](https://www.advertisecolumbus.com/blog/author/ziprecruiter) [fa icon="folder-open'] [Hiring Advice](https://www.advertisecolumbus.com/blog/topic/hiring-advice), [Job Posting](https://www.advertisecolumbus.com/blog/topic/job-posting) [Read More »](https://www.advertisecolumbus.com/blog/4-surefire-ways-to-find-the-right-candidates) ## [Why Facebook’s News Feed is Changing (and What to Expect)](https://www.advertisecolumbus.com/blog/why-facebooks-new-feed-is-changing) [![](https://www.advertisecolumbus.com/hubfs/Blog%20Facebook.png) ](https://www.advertisecolumbus.com/blog/why-facebooks-new-feed-is-changing) There has been a lot of buzz about the pending [changes to the Facebook News Feed](https://www.facebook.com/zuck/posts/10104413015393571) that were announced last week by Mark Zuckerberg. This post will address what those changes are, why they are being made, and what it means for your business. [fa icon="clock-o"] Wed, Feb 14, 2018 [fa icon="user"] [Hope Massie](https://www.advertisecolumbus.com/blog/author/hope-massie) [fa icon="folder-open'] [Social Media](https://www.advertisecolumbus.com/blog/topic/social-media), [Facebook](https://www.advertisecolumbus.com/blog/topic/facebook), [Digital Marketing Advice](https://www.advertisecolumbus.com/blog/topic/digital-marketing-advice) [Read More »](https://www.advertisecolumbus.com/blog/why-facebooks-new-feed-is-changing) ## [3 Video Advertising Placements to Incorporate into your Company’s Digital Strategy](https://www.advertisecolumbus.com/blog/3-video-advertising-placements-to-incorporate) [![](https://www.advertisecolumbus.com/hubfs/Video-Ad-04.png) ](https://www.advertisecolumbus.com/blog/3-video-advertising-placements-to-incorporate) For several years, the amount of time people spend consuming video content online has increased significantly. This trend is not changing in 2018 as viewers now watch more video content online than on traditional television. The growing platform of online video continues to create an immense opportunity for advertisers. According to [Google](https://www.thinkwithgoogle.com/data-gallery/detail/internet-users-product-service-videos/), 50% of internet users looked for online video related to a product or service before they visited a store, whether in person or online. Video is impactful and drives emotion and trust behind decision-making. Arguably, a strong marketing plan for any business must include an ongoing video advertising strategy. When meeting with my clients, most understand the benefit and need of producing strong video content, but the questions I hear most common are, “Which online video platforms should I advertise on?” and “What are the benefits of each?” In this post, I’ll help make sense of three platforms that have a large and engaged audience, but that can be leveraged to impact a business’s advertising success and increase ROI. [fa icon="clock-o"] Wed, Feb 07, 2018 [fa icon="user"] [Kelsey Elliott Baclawski](https://www.advertisecolumbus.com/blog/author/kelsey-elliott-baclawski) [fa icon="folder-open'] [Facebook](https://www.advertisecolumbus.com/blog/topic/facebook), [Digital Marketing Advice](https://www.advertisecolumbus.com/blog/topic/digital-marketing-advice), [Website](https://www.advertisecolumbus.com/blog/topic/website), [Connected TV](https://www.advertisecolumbus.com/blog/topic/connected-tv), [YouTube](https://www.advertisecolumbus.com/blog/topic/youtube) [Read More »](https://www.advertisecolumbus.com/blog/3-video-advertising-placements-to-incorporate) ## [6 Reasons Why Email Marketing Still Works](https://www.advertisecolumbus.com/blog/6-reasons-why-email-marketing-still-works) ### ![email marketing.png](https://www.advertisecolumbus.com/hs-fs/hubfs/Blog_Photos/email%20marketing.png?width=748&height=379&name=email%20marketing.png)1. Email is Permission-Based Unlike with social media and PPC marketing where you’re displaying your ad to broad sections of your target audience in hopes that they click, email marketing is permission based. Whether they opt into [a newsletter](https://thrivehive.com/types-of-email-newsletters/) or sign up for some promo codes, your consumers are willingly giving you their email as a way to say “Hey, I’d like some more information”. A study done by Marketing Sherpa found that 91% of consumers like to receive promotional emails from brands they support (Source: [Marketing Sherpa](https://www.marketingsherpa.com/article/chart/how-customers-want-promo-emails)). ### 2. People Love to Stay Informed From the time the alarm goes off in the morning till the sun goes down, people are attached to platforms and services that provide them with the information they deem valuable. While social media handles the entertainment and current events side of things, email is reserved for more important, time-sensitive information like special offers and dreaded bills. In fact, the average person checks their personal email [3 times per day](https://thrivehive.com/makes-good-marketing-email/)! [fa icon="clock-o"] Thu, Jan 18, 2018 [fa icon="user"] [Joseph Rolfe](https://www.advertisecolumbus.com/blog/author/joseph-rolfe) [fa icon="folder-open'] [Email Marketing](https://www.advertisecolumbus.com/blog/topic/email-marketing) [Read More »](https://www.advertisecolumbus.com/blog/6-reasons-why-email-marketing-still-works) ## [6 Crucial Things Every Job Posting Must Include](https://www.advertisecolumbus.com/blog/6-crucial-things-every-job-posting-must-include) ![jobPosting.jpg](https://www.advertisecolumbus.com/hubfs/Blog_Photos/jobPosting.jpg) As President of [Inside Talent, Inc.](http://inside-talent.com/), a Minnesota-based search firm that provides a new kind of corporate recruiting and hires local and national talent in the manufacturing, engineering, medical device, sales and management, marketing and human resources industries, [Lori Freeman](https://www.linkedin.com/in/lorifreeman) is well-versed in how to use job postings correctly as a tool to find talent. She has seen the good, bad and ugly of job postings and their results and below she discusses six crucial things every job posting should include: [fa icon="clock-o"] Fri, Jan 12, 2018 [fa icon="user"] [ZipRecruiter](https://www.advertisecolumbus.com/blog/author/ziprecruiter) [fa icon="folder-open'] [Hiring Advice](https://www.advertisecolumbus.com/blog/topic/hiring-advice), [Job Posting](https://www.advertisecolumbus.com/blog/topic/job-posting) [Read More »](https://www.advertisecolumbus.com/blog/6-crucial-things-every-job-posting-must-include) ## [3 Ways You Can Track the Effectiveness Of Offline Marketing Tactics](https://www.advertisecolumbus.com/blog/3-ways-you-can-track-the-effectiveness-of-offline-marketing-tactics) [![](https://www.advertisecolumbus.com/hubfs/Blog_Photos/marketing-tips.jpg) ](https://www.advertisecolumbus.com/blog/3-ways-you-can-track-the-effectiveness-of-offline-marketing-tactics)  Recently I read an article on one of my favorite industry sites or apps, Marketing Land, titled [*Measuring How Offline Marketing Drives Web Traffic: The Fundamentals*](https://marketingland.com/simple-ways-track-offline-marketing-online-229606), and I was reminded of all the things I can do to help my clients’ marketing efforts in general, not just the digital portion. As I’ve met with clients in and around Ohio over the last several years one question always seems to come up no matter the industry or customer, “How do I know if this is working?” Over the last several years we have seen a seismic shift in advertising dollars from traditional print, radio and television into more easily trackable digital products. With an online display campaign let’s say, we can tell you how many people saw the ad, how many clicked on it, how many saw the ad didn’t click on it but visited your site at a later date and thanks to Google Analytics we can tell you what your visitors did on the site once they got there.  Rightfully so, there is a huge premium placed on tracking the results of our marketing spend. Unfortunately the days of just asking “How did you hear about us?” are long gone. A consumer may see your billboard, display ad, receive your email, visit your site and three weeks later click on your paid ad on Google. When you ask that potential customer “How did you hear about us?” they will either say “I saw you on Google,” or “someone referred me.” They almost never tell you the ten times they saw your message before they went to Google.             As a Digital Specialist, I am a firm believer that [digital is the way to go](https://www.advertisecolumbus.com/blog/why-you-should-advertise-online) because of its’ track-ability and audience. We keep learning more and more about how consumers are using the internet, and where they are going to use it. There is no reason we can’t do some of the same with a traditional medium. Below I’ve listed 3 ways you can track the effectiveness of your offline marketing tactics.  [fa icon="clock-o"] Thu, Jan 11, 2018 [fa icon="user"] [Andrew B. Cottle](https://www.advertisecolumbus.com/blog/author/andrew-b-cottle) [fa icon="folder-open'] [Digital Marketing Advice](https://www.advertisecolumbus.com/blog/topic/digital-marketing-advice), [Marking ROI](https://www.advertisecolumbus.com/blog/topic/marking-roi) [Read More »](https://www.advertisecolumbus.com/blog/3-ways-you-can-track-the-effectiveness-of-offline-marketing-tactics) ## [How to Optimize Your Landing Pages for Conversion](https://www.advertisecolumbus.com/blog/how-to-optimize-your-landing-pages-for-conversion) [![](https://www.advertisecolumbus.com/hubfs/Blog_Photos/how-to-optimize-landing-page.jpg) ](https://www.advertisecolumbus.com/blog/how-to-optimize-your-landing-pages-for-conversion) Whether you’re [using your landing page](https://thrivehive.com/use-landing-pages-business/) to make direct sales or gather emails from leads, it is one of the most crucial steps in the conversion process. After all the outreach and advertising, it comes down to this final act. Will your prospects turn into customers? They will if your offer is solid and your landing page is optimized for conversion. ## Landing Page Optimization Tips As with other steps in the process, you want to ensure that your landing page is compelling visitors to take whatever action you want them to take. Here are a few ideas on how to [increase your conversion rates](https://thrivehive.com/how-to-increase-website-conversion/). [fa icon="clock-o"] Fri, Jan 05, 2018 [fa icon="user"] [Joseph Rolfe](https://www.advertisecolumbus.com/blog/author/joseph-rolfe) [fa icon="folder-open'] [SEO](https://www.advertisecolumbus.com/blog/topic/seo), [Digital Marketing Advice](https://www.advertisecolumbus.com/blog/topic/digital-marketing-advice), [Website](https://www.advertisecolumbus.com/blog/topic/website) [Read More »](https://www.advertisecolumbus.com/blog/how-to-optimize-your-landing-pages-for-conversion) ## [8 Military Skills That Help Veterans Land Civilian Jobs](https://www.advertisecolumbus.com/blog/8-military-skills-that-help-veterans-land-civilian-jobs) [![](https://www.advertisecolumbus.com/hubfs/Blog_Photos/Stocksy_txpc6930654of8100_Small_58527-628x417.jpg) ](https://www.advertisecolumbus.com/blog/8-military-skills-that-help-veterans-land-civilian-jobs) [fa icon="clock-o"] Wed, Jan 03, 2018 [fa icon="user"] [Joseph Rolfe](https://www.advertisecolumbus.com/blog/author/joseph-rolfe) [fa icon="folder-open'] [Career Advice](https://www.advertisecolumbus.com/blog/topic/career-advice), [Hiring Vets](https://www.advertisecolumbus.com/blog/topic/hiring-vets) [Read More »](https://www.advertisecolumbus.com/blog/8-military-skills-that-help-veterans-land-civilian-jobs) ## [Pros and Cons of Stock Photos for Business](https://www.advertisecolumbus.com/blog/pros-and-cons-of-stock-photos-for-business) [![](https://thrivehive.com/wp-content/uploads/2017/12/Pros-and-Cons-of-Using-Stock-Photos-02.jpg) ](https://www.advertisecolumbus.com/blog/pros-and-cons-of-stock-photos-for-business) Believe it or not, stock photos first came about in the 1920’s. Since their conception, stock photos can now be found in every corner of the web and on just about every site in existence. Even though they present a great opportunity for photographers across the globe, it gets a little tricky for business. Depending on your content strategy and the way you plan on using them, stock photos can either hurt your brand or help it. In this article, we’re going to discuss the pros and cons of stock photos, as well as when to use them and when to avoid them. [fa icon="clock-o"] Wed, Dec 13, 2017 [fa icon="user"] [Joseph Rolfe](https://www.advertisecolumbus.com/blog/author/joseph-rolfe) [fa icon="folder-open'] [Website](https://www.advertisecolumbus.com/blog/topic/website), [Marketing Advice](https://www.advertisecolumbus.com/blog/topic/marketing-advice) [Read More »](https://www.advertisecolumbus.com/blog/pros-and-cons-of-stock-photos-for-business) ## [Workplace Communication Skills](https://www.advertisecolumbus.com/blog/workplace-communication-skills) [![](https://www.advertisecolumbus.com/hubfs/Blog_Photos/Business-Development-Director-628x419.jpg) ](https://www.advertisecolumbus.com/blog/workplace-communication-skills) Graphic designer. Warehouse worker. Dental assistant. Social worker. Brand ambassador. Do you know what each of these people has in common? Communication skills are listed as a top qualification on [ZipRecruiter](http://ColumbusDispatch.Jobs) job postings for all of these job titles. Effective communication is essential to nearly every industry. After all, communication is universal. Everyone has to communicate, and people who communicate well are more likely to perform well in professional arenas. In fact, a proven ability to communicate clearly is more important to **[91 percent of employers](https://www.aacu.org/leap/public-opinion-research/2015-survey-falling-short)** than a job candidate’s undergraduate major. Whether you are looking to land your dream job or score that big promotion in your current career, practicing these key workplace communication skills could help you achieve your goal. Get Comfortable Communicating Mastering these vital workplace communication skills will serve you well in your career—regardless of your line of work. And these skills are not limited to the workplace. Being a confident communicator can be beneficial for your personal life, too. Practice your new speaking, writing, listening, and body language skills everywhere you go and see first-hand the difference that strong communication skills can make. [fa icon="clock-o"] Thu, Dec 07, 2017 [fa icon="user"] [Joseph Rolfe](https://www.advertisecolumbus.com/blog/author/joseph-rolfe) [fa icon="folder-open'] [Recruitment](https://www.advertisecolumbus.com/blog/topic/recruitment), [Hiring Advice](https://www.advertisecolumbus.com/blog/topic/hiring-advice), [Career Advice](https://www.advertisecolumbus.com/blog/topic/career-advice) [Read More »](https://www.advertisecolumbus.com/blog/workplace-communication-skills) [[fa icon="angle-double-left"] Prev](https://www.advertisecolumbus.com/blog/page/3) [All posts](https://www.advertisecolumbus.com/blog/all) [Next [fa icon="angle-double-right"]](https://www.advertisecolumbus.com/blog/page/5) ### Subscribe to Blog & Email Updates - Recent - Popular - Categories ### Lists by Topic - [Digital Marketing Advice (29)](https://www.advertisecolumbus.com/blog/topic/digital-marketing-advice) - [Recruitment (25)](https://www.advertisecolumbus.com/blog/topic/recruitment) - [Advertising (15)](https://www.advertisecolumbus.com/blog/topic/advertising) - 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