LOCALiQ | Columbus Marketing Blog

    Joseph Rolfe

    Inbound Marketing Manager at Dispatch Media Group

    Recent Posts

    10 job search mistakes we'll never make again

    Because you'll rue the day you thought it was acceptable to wear clogs to an interview.

    Don't get too down in the dumps, though. Those feelings of humiliation aren't permanent—and oftentimes, your mistakes are nowhere near as ruinous as you think. Like these, for example:

    Events Coming Up You Shouldn't Miss

    Good Afternoon!

    I hope you are all doing well on this wonderful day! The reason for today's post is to inform you of a 3 very unique opportunities and events coming soon you should NOT miss.

    First, we have our 1st ever, annual CBUS Top Picks event, next we have Google coming to town!, and finally, for those of you in Human Resources or in charge of hiring we have a Digital Best Practices seminar by ColumbusDispatch.Jobs & Monster. Keep reading to find out why you should take part. Hope to see you there!!

    How to Curb Negative Online Reviews of your Company

    By: John Rossheim

    What’s better than a beautifully crafted response to public criticism of your company? A negative review that never happens -- because employees are satisfied at work -- or they feel free to express their dissatisfactions and seek redress offline. 

    Although it takes time and effort, successfully managing online reviews is a critical component of employer brand management. 

    Here are tips on how to head off some negative reviews as -- plus remedies to pursue when all else fails.

    3 things you absolutely must do at work before leaving for vacation

    Your boss granted your time-off request, and now you’re counting down the days until that much-needed getaway. You might already be on vacation in your mind, but there are a few bases that absolutely must be covered at work before your body actually leaves the building.

    Reduce Stress for Nurses with a Healthy Workplace Culture

    By: Catherine Conlan 

     Nurses have a tough job, no matter where they work. Yet a toxic workplace culture can make it especially difficult for nurses to provide top-level care. 

    A recent survey from the American Nurses Association found that up to half of nurses said they had been bullied in some manner, either by a peer (50 percent) or a person in a higher level of authority (42 percent).

    The Affordable Care Act and your Small Business: A Primer

    By: Reva Nelson

    Does your small and growing business have a handle on the Patient Protection and Affordable Care Act (ACA) requirements? The Employer Shared Responsibility, aka “pay or play” rules, kicked in on Jan. 1, 2015 for employers with 100 or more full-time employees; 2016 ACA requirementslaunched January 1st, 2016 for employers with 50-99 employees.

    How Growing Companies Can Compete for Talent like the Big Guys

    By: Matt Doucette, Director, Monster Global Talent Acquisition  

    Large organizations are often tasked with making thousands of hires a year and often require a team of recruiters.

    Fortunately, smaller companies can make use of some of the same tools these recruiters use to find talent.  

    In fact, some of the best “recruiters” I have dealt with in my decade-long recruiting career have also been the hiring manager. Yes, you read that correctly. Hiring managers can find their own candidates.  

    That’s not surprising. After all, successful recruiting still comes down to one thing: differentiating need from want.  

    Three Essentials to Gaining Customer Trust

         Three Essentials to Gaining Customer Trust
    Make sure you have a professional email address. If you are still using a personal email account (e.g. gmail or yahoo!), customers will wonder if you are a real business. Getting email to match your website domain is easy, and is a very affordable option.

    Three Steps to Rapidly Hire Summer Staff

    By: Roberta Matuson

    The Columbus Dispatch to offer new pricing

    The Columbus Dispatch has restructured its Roadblock pricing for 2016 allowing advertisers a section front takeover at all-time low pricing. A Roadblock combines the skybox ad position and banner ad position on section fronts to achieve a full page takeover.

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