Your advertising reach campaigns may bring visitors to your site, but they don’t always convert to customers. In fact, according to research from MarketingSherpa, conversion rates vary from 3 percent for retail sites to 10 percent for financial and professional service sites. Many people think this indicates a problem with the original campaign or message, but that may not be the case. It could be that the prospect simply wasn’t ready to buy at that moment, but they may be in the future. You don’t want to take a chance on losing the sale to a competitor so you need a way to stay top of mind with the target. The best way to do that is retargeting.
While digital marketing simplifies some things, it doesn’t change the basic rules of the game. People buy from people they trust, and they trust what they hear about you from your other customers more than they trust what you say about yourself. To stay competitive, you definately need your customers to be your online allies to increase traffic and sales.
Remember the days when some companies couldn’t help but retain customers no matter what they did? If you are older, like me, you remember when the phone book was twice as thick, when people bought and used encyclopedias from a door-to-door salesperson, and when people would actually mail letters. There was no internet yet to compete and then eventually become the norm. These days rarely is a company that fortunate. Instead companies must plan, strategize and compete for every dollar.
One of our previous posts talked about using different marketing approaches for different market segments, but what exactly is a market segment and how do you understand yours? Themanager.org describes a market segment as a group of people who are similar in the way they react to promotion, communication, pricing, and other marketing variables. Of course, every customer or potential customer will react in a way unique to that individual, but since it’s not possible to develop a separate marketing approach for every person, you can instead group individuals by things they have in common. This in turn allows you to develop a standardized marketing approach for each segment that you serve or want to serve.
Social media isn't just designed for downloading funny videos or collecting online friends. It can also be the perfect tool for generating sales leads for your business. What makes social media networks so important in marketing?
Columbus, OH is an extremely competitive market in the higher education sector and why not when almost half of our DMA has sought out some sort of higher education whether it is a few classes here and there, a bachelor’s degree, or an associate’s degree? In the local area there are many competing colleges and universities all fighting for their share of potential recruits. Communicating the value your institution provides will be vital for institutions that want to survive and thrive.
Different market segments require different marketing approaches. As a recent post pointed out, marketing to technology-savvy Millennials who use social media requires a different strategy than marketing to retirees more comfortable with print ads.
It is easy enough to say that the main goal of most business owners is to increase sales and revenue within their organization. But, for many, this is often easier said than done. Here are five keys to increasing your sales and how you can go about implementing them in your own business.
Generation Y, also known as the Millennials, is the demographic group that immediately follows Generation X. There are no precise dates for when Gen Y starts or ends, but most marketing practitioners peg the start year to be 1977 (which irks me to no end since I am 1976 born…and that puts me back one whole generation!)
Many restaurants, retail shops, and other establishments in Columbus, Ohio understand the importance of local internet marketing as part of an overall advertising strategy. But what about doctors, lawyers, dentists, veterinarians, accountants, chiropractors, and other services? Here are a few reasons why local internet marketing in the form of SEO (Search Engine Optimization) is important for these professionals.
