It’s now been just over two weeks since we launched the new format of the newspaper in our market on January 28, 2013. A lot has happened since the time we launched the new format and now. We have had unprecedented reader feedback, great conversations with our advertising community and innumerable inquiries from other publishers across the country.
Face it the economy is tough and running a small business can be even tougher. Competition is fierce, time is tight and sometimes budgets are even tighter. But there are some things that a small business, or any business, can do to help save advertising dollars, increase efficiency, and move ahead of the competition. Following these simple advertising tips can make big difference.
For years industry pundits have been trying to figure out how to remain relevant and engage newspaper readers across the world. We have had publishers try the Berliner format, web reductions, stitched tabloids, eliminating distribution on specific days of the week, and in fact, some going all the way to eliminating the printed edition altogether.
Without a doubt, the Holy Grail of all internet-marketing efforts is traffic. If you cannot deliver on this front, the prospect of selling products or services to consumers is slim. One of the ways that you can increase traffic to your site is by leveraging the power of search engine optimization (SEO). According to a study carried out by Outbrain, search is by far the largest driver of traffic to websites. In addition, 62 percent of all web users only click links displayed on the first page of search engine results. To find out why you should take search engine optimization seriously, keep reading.
Think again. Online advertising is one of the most efficient ways to attract customers to your business. Unlike other marketing techniques, there is such a variety of choices with online advertising that you not only attract the attention of potentially anyone on the net, but you have tools for targeting a specific segment of the market. Most importantly, online advertising will help you convert potential web visitors to sales -- and that’s exactly what you want for your business.
There are so many marketing options nowadays, it can be tough to figure out exactly how to measure them or figure out which are most effective. And since marketing is a key to a successful business, knowing how to measure return on investment on your marketing strategy has never been more important. Here are some low-cost, simple ideas to help start measuring your return on investment.
