Dispatch Media Group Marketing Blog

Dispatch veteran Zonars appointed VP of sales

Posted by Joseph Rolfe on Thu, Aug 06, 2015

Dispatch Media Group veteran Stephen Zonars has been appointed vice president of sales.

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Tags: Advertising, Newspaper, Marketing, Newspaper Advertising, The Columbus Dispatch, Dispatch Media Group, Advertising News, Sales

The Columbus Dispatch, Student Press Law Center receive Pulliam First Amendment Award

Posted by Joseph Rolfe on Mon, Jul 27, 2015

Press Release by Society of Professional Journalists:

The Columbus Dispatch and the Student Press Law Center have been awarded the Eugene S. Pulliam First Amendment Award for their fight against hidden campus crime rates and how crime is handled. 

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Tags: Newspaper, The Columbus Dispatch, Pulliam First Amendment, Student Press Law Center, SPJ

Weekend Summer Travelers Hit the Road

Posted by Janie Augsburger on Mon, Jun 15, 2015

Summer is here! Let’s be honest, as soon as we felt the crisp bite of 50 degree temperatures, we dragged our shorts and flip flops out of hibernation and braved the ‘warmth’. The arrival of the summer months not only brings about nicer weather, but also brings summer travel. Summer is a time for adults and families to break away from their daily madness and unwind with a getaway to somewhere else.

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Tags: Advertising, Advertising Tips, Multimedia Advertising, Tourism, Vacation, Summer Vacation, Travel, Travel Tips, Columbus Market, Columbus Travel

Audience Analytics - Using Big Data

Posted by Joseph Rolfe on Mon, Jun 08, 2015

Recently, our Director of Marketing & Research had an article published in the Inlander titled "Creating a deep analytics engine at The Columbus Dispatch" (turn to page 9) and I wanted to share it with you.  He offers great insights on how you should be utilizing data science.  If your company doesn't have the capabilities or resources to collect and aggregate this type of data within your marketplace, then let us do it for you.  Fill out the Contact Us form to find out how our Marketing services team can help you leverage Big Data!

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Tags: Small Business Advertising, Advertising Tips, Marketing, Columbus Dispatch, Big Data, Audience Analytics, data science

Columbus Dispatch captures audience information, ad revenue

Posted by Joseph Rolfe on Thu, Apr 09, 2015

Here is a great article written by the Dispatch Media Group's Marketing & Research Director, Nikhil Hunshikatti on how the Columbus Dispatch found an opportunity to harness the endless amounts of data to drive revenue, tailor content, remain competitive, and more strategically appeal to advertisers and our news consumers.

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Tags: Advertising Tips, Marketing, Big Data, technology

Utilizing Digital & Social Media, and Measuring Return on Investment

Posted by Jarrod Miller on Thu, Jun 12, 2014

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Tags: Advertising, Advertising Tips, Marketing, Marketing Plan

Building an Effective Marketing Communication Plan

Posted by Jarrod Miller on Tue, May 06, 2014

There is more to success than having a great product or service – if no one has heard of your company, you are not likely to generate leads and sales. In the emerging market of easy access to information, it is imperative that managers and businesses utilize tools to market their goods and services effectively. Otherwise, consumers and competitors will leave you in the dust.

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Tags: Advertising, Branding

Newspaper to News Media Company: Our Transition

Posted by Jarrod Miller on Fri, May 02, 2014

We at The Columbus Dispatch are shaking things up. In the last few years, our 142-year-old media company has revamped our product, our brand, and our relationship to both consumers and advertisers. While some changes are obvious, others are more subtle. Regardless, the transition has resulted in tangible gains for The Dispatch. The best part is that any news company willing to make important changes can benefit from the transition.

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Tags: Columbus Dispatch

Building a Marketing Communication Plan

Posted by Jarrod Miller on Thu, Apr 17, 2014

Getting started with a marketing communication plan can be intimidating. With so many platforms, it can be hard to tell which media will best reach your target audience. Let Dispatch Media Group assist you in this process by downloading our Top 6 Strategies to Build Your Marketing Communication Plan.

In it, you’ll find best practices which can be easily implemented in a variety of business models. In addition to learning the six strategies, Dispatch Media Group has included practical examples and real-world applications to further guide you. These steps are laid out simply, effectively, and will translate well to your business.

Our Top 6 Strategies will help you understand your target buyer, create and distribute  meaningful content, build presence through frequency, develop multi-touch campaigns, and learn to analyze the effectiveness of your advertising.

By incorporating the Top 6 Strategies, business owners will better understand their clientele, be able to market valuable content effectively through multiple media platforms, and evaluate their return on investment. Dispatch Media Group is confident that these strategies will build lasting customer relationships and improve your bottom line. So download it now and start learning how to build a marketing communication plan for you business.
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Tags: Advertising, Newspaper, Search Engine Optimization, Blogging

Do not reach THE market, but reach YOUR market

Posted by Rae Lemley on Mon, Jan 20, 2014

In today’s market, you cannot fully understand your target market until you understand your own company. Raven, an online marketing service provider, published a great article detailing the value of breaking down your marketing efforts into individual segments, with each segment representing a different group of customers with similar backgrounds, needs and values. The consequence of such an endeavor is a campaign with better focus that is more engaging to your target audience.

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Tags: Advertising, Social Media, Online Advertising, Columbus Dispatch, Newspaper Advertising

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