DMG Marketing Blog

    Google Announces Ban of Third-Party Cookies

    This week, Google announced that it will be joining other well-known browsers, like Safari and FireFox, in the banning of third-party cookies in Chrome. This will be a big change, yes for Google, but even more so for businesses utilizing digital advertising. The change will not take place overnight. Google stated that their intention is to make this change within two years, eliminating third-party cookies by 2022. Advertisers, agencies and marketing companies have time to come up with a new game plan.

    So, what does this mean and what are cookies anyway? Let’s take a step back and simplify things.

    2020 Marketing Predictions [+ FREE Calendar]

    Every year, a plethora of business predictions are published by subject matter experts in a variety of industries to help guide business leaders in their planning for the upcoming year. We’ve scoured these predictions to bring you the most important marketing forecasts for the year 2020.

    Here’s are a few of our very own predictions and trends for digital marketing in 2020, plus free resources to help you get started right away.

    Hashtags: Are they a thing of the past or are they still relevant in social media in 2020?

    I have been watching You, a popular Netflix series in which the 2nd season was just released. Within this new season there is a young 15-year-old character named Ellie. Ellie’s character is smart, trendy, and when it comes to her social media, on point. In the Netflix series, there is a scene where Ellie gives the main character, Joe, some tips about his social media posts. And, what she tells him in this scene, made me stop and think a minute. “Don't hashtag, they're thirsty,” she said. What? Did this mean what I thought it did? Were hashtags a thing of the past? Were they uncool now and not relevant in the social media world? I had to explore.

    Effective Email Marketing

    Ever since e-mail became popularized in the 1990s, it changed the way the world communicated. Businesses, organizations, and long-distance friends quickly adopted e-mail as a new way to share information and keep in touch. Today, more than half of the world’s population uses email, and that number is expected to increase up to more than 4.3 billion by 2023. According to Pew Research, 92% of adults in the United States use email, and 61% of users check and send email daily. That’s a lot of people, and also a lot of potential customers/clients. How can businesses tap into this medium and effectively use it? By understanding why email marketing is effective.

    GMB: The New Homepage

    The website has always been the foundation of a business’s online presence, right? A good website allows a company to tell the world a story about its capabilities and demonstrates the reasons to take an action over the many other options that exist. That being said, as the internet continues to change, so do the multitude of platforms in which today’s society consumes information to make informed decisions. It seems as though every day a new application appears with the intention of making things easier to find the best deal or business with incredible reviews and ratings. The reality is with so many stimuli puling for our attention, how does a business even get a customer to visit their website in the first place?

    5 Ways You Can Help Measure your Marketing Campaign Effectiveness

    Something I hear from most of my clients and prospective clients is, “How will I know this is working?”, or something close to that. As business owners and marketers, you want to execute on marketing campaigns that accomplish the goals set forth. But how do you do that?

    If your goal is to get more applications, increase website traffic or increase online sales, you probably want to know if your campaign is contributing to these goals. This attribution can be a real struggle for some business, and it doesn’t have to be. Here are 5 ways can you measure success of your campaigns:

    How Video Plays a Role in the Path to Purchase

    The consumer’s path to purchase has totally changed over the years, giving the consumer more control than ever. Long gone are the days when the company controlled when and where their message could be found and what they wanted people to know about their brand. With access at an all-time high, the consumer can find what they want to know about any business in a matter of seconds across devices and channels and make up their mind as to whether they are worth their time and money or not.

    The Business of Influencing

    Marketers and advertisers are in the business of influencing. The hope of each campaign is to convey a message that is so relevant, timely, and/or resonating that it will influence a potential consumer to act. Sometimes, before they even need it. However, a key component to influencing a consumer is in the consumer experience. The advertisement or concept could be brilliant, but if there are multiple road blocks at any point during the consumer journey, the effects are null.

    The Evolution of the Consumer Path to Purchase

    The various ways in which marketers communicate with consumers continues to grow, but with that growth can come confusion and frustration.  Several years ago the consumer path to purchase was linear, but with more marketing channels developing each day, competing for their attention and getting a consumer to convert can be more difficult.  No two consumer journeys are exactly the same and people are moving through this path on their own terms.  The consumer path to purchase is now non-linear with their actions overlapping and repeating until they reach their final purchase decision.  Several marketing platforms, channels and trends have impacted this change, including these three:

    How do you interpret your marketing data?

    One of the greatest benefits of the modern age of marketing is the amount of data available. More than ever before, businesses and marketers have a plethora of information available to them about what is moving the needle with consumers and what leads to new sales or conversions. As wonderful as having all this information, one of the biggest challenges I face with businesses when reviewing campaigns is how to best distill all the data into what matters most to them. Sometimes there can be almost too much information available that it is easy to get lost in a sea of data. This can be a problem regardless of the size of your business, which is why I was happy to see a recent article from Google discussing how their marketing team has overcome these issues.

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