LOCALiQ | Columbus Marketing Blog (10)

4 New Micro Moments Every Marketer Should Know

The most powerful tool the consumer holds in today’s micro moment world is their phone. 82% of consumers reach for their phone when searching for a local business. As a marketer in 2016, displaying relevant content in these micro moments will keep your product or service under consideration. If your business is not relevant or found in mobile search you're missing out on a mountain of opportunity.

Google Think recently posted powerful details about 4 distinct moments you can capitalize on to increase sales.

Contact me today to consult on your mobile marketing strategy to increase sales and ensure your capturing your share of the 82% of consumers searching for a local business on their mobile device.

[fa icon="clock-o"] Thu, Sep 29, 2016 [fa icon="user"] Jay Teetzel [fa icon="folder-open'] Mobile Advertising, SEO, Mobile Marketing

Because you'll rue the day you thought it was acceptable to wear clogs to an interview.

On behalf of it being Friday, here's a not-so-serious post sure to give you a laugh!

Don't get too down in the dumps, though. Those feelings of humiliation aren't permanent—and oftentimes, your mistakes are nowhere near as ruinous as you think. Like these, for example:

[fa icon="clock-o"] Fri, Sep 16, 2016 [fa icon="user"] Joseph Rolfe [fa icon="folder-open'] Recruitment, Job Seekers

Good Afternoon!

I hope you are all doing well on this wonderful day! The reason for today's post is to inform you of a 3 very unique opportunities and events coming soon you should NOT miss.

First, we have our 1st ever, annual CBUS Top Picks event, next we have Google coming to town!, and finally, for those of you in Human Resources or in charge of hiring we have a Digital Best Practices seminar by ColumbusDispatch.Jobs & Monster. Keep reading to find out why you should take part. Hope to see you there!!

[fa icon="clock-o"] Wed, Sep 14, 2016 [fa icon="user"] Joseph Rolfe [fa icon="folder-open'] Events

By: John Rossheim

What’s better than a beautifully crafted response to public criticism of your company? A negative review that never happens -- because employees are satisfied at work -- or they feel free to express their dissatisfactions and seek redress offline.

Although it takes time and effort, successfully managing online reviews is a critical component of employer brand management.

Here are tips on how to head off some negative reviews as -- plus remedies to pursue when all else fails.

[fa icon="clock-o"] Tue, Sep 13, 2016 [fa icon="user"] Joseph Rolfe [fa icon="folder-open'] Reputation Management

As a young Media seller sitting in a training class, I was told 50% of advertising works, the trick is finding out which 50% is working. Things sure have changed! At Propel Marketing with our dashboard capabilities, your online advertising efforts are transparent. Our advertisers are seeing a large ROI on Video Pre-roll. As there has been a decline in traditional advertising, an article by eMarketer share that by 2020, TV’s share of ad sending will fall below 1/3, whereas digital ad spending in 2017 will equal 38.4% of total ad buys. Below are a few key drivers of video pre-roll growth and what can be expected in the future:

3 things you absolutely must do at work before leaving for vacation

Written by: Caroline Zaayer Kaufman, Monster contributor

Your boss granted your time-off request, and now you’re counting down the days until that much-needed getaway. You might already be on vacation in your mind, but there are a few bases that absolutely must be covered at work before your body actually leaves the building.

Reduce Stress for Nurses with a Healthy Workplace Culture

By: Catherine Conlan

Nurses have a tough job, no matter where they work. Yet a toxic workplace culture can make it especially difficult for nurses to provide top-level care.

A recent survey from the American Nurses Association found that up to half of nurses said they had been bullied in some manner, either by a peer (50 percent) or a person in a higher level of authority (42 percent).

[fa icon="clock-o"] Wed, Aug 17, 2016 [fa icon="user"] Joseph Rolfe [fa icon="folder-open'] Recruitment, Healthcare

By: Reva Nelson

Does your small and growing business have a handle on the Patient Protection and Affordable Care Act (ACA) requirements? The Employer Shared Responsibility, aka “pay or play” rules, kicked in on Jan. 1, 2015 for employers with 100 or more full-time employees; 2016 ACA requirementslaunched January 1st, 2016 for employers with 50-99 employees.

[fa icon="clock-o"] Fri, Aug 05, 2016 [fa icon="user"] Joseph Rolfe [fa icon="folder-open'] Small Business, Recruitment, Healthcare

By: Matt Doucette, Director, Monster Global Talent Acquisition

Large organizations are often tasked with making thousands of hires a year and often require a team of recruiters.

Fortunately, smaller companies can make use of some of the same tools these recruiters use to find talent.

In fact, some of the best “recruiters” I have dealt with in my decade-long recruiting career have also been the hiring manager. Yes, you read that correctly. Hiring managers can find their own candidates.

That’s not surprising. After all, successful recruiting still comes down to one thing: differentiating need from want.

[fa icon="clock-o"] Wed, Jul 27, 2016 [fa icon="user"] Joseph Rolfe [fa icon="folder-open'] Quality Candidates, How to find quality candidates, Hiring in Columbus

Three Essentials to Gaining Customer Trust

Make sure you have a professional email address. If you are still using a personal email account (e.g. gmail or yahoo!), customers will wonder if you are a real business. Getting email to match your website domain is easy, and is a very affordable option.

[fa icon="clock-o"] Wed, Jul 13, 2016 [fa icon="user"] Joseph Rolfe [fa icon="folder-open'] Small Business, Small Business Digital

LOCALiQ | Columbus Marketing Blog

4 New Micro Moments Every Marketer Should Know

10 job search mistakes we'll never make again

Because you'll rue the day you thought it was acceptable to wear clogs to an interview.

Events Coming Up You Shouldn't Miss

How to Curb Negative Online Reviews of your Company

5 Ways to Make Good Pre-roll Ads (that people might actually watch)

3 things you absolutely must do at work before leaving for vacation

Reduce Stress for Nurses with a Healthy Workplace Culture

The Affordable Care Act and your Small Business: A Primer

How Growing Companies Can Compete for Talent like the Big Guys

Three Essentials to Gaining Customer Trust

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LOCALiQ | Columbus Marketing Blog

Because you'll rue the day you thought it was acceptable to wear clogs to an interview.

Subscribe to Blog & Email Updates

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5300 Crosswind DriveColumbus, Ohio 43228

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5300 Crosswind Drive
Columbus, Ohio 43228