LOCALiQ | Columbus Marketing Blog (11)

Mobile Search- Leads to In-Store purchases

In this micro-moment world we live in mobile search is taking over desktop search and is proving to be a relevant driver of in-store purchasing. As consumers become more savvy and seek quick solutions if your brand is not providing a first class experience, you will be quickly eliminated from consideration.

Think Google recently posted some great research about how consumers are using mobile technology.

Check out the article here!

An amazing 76% of people who search on their smart phones for something nearby visited a business within a day. Still think that it is OK to not be competing on the mobile battleground?

[fa icon="clock-o"] Wed, Jul 13, 2016 [fa icon="user"] Jay Teetzel [fa icon="folder-open'] Mobile Advertising, SEO, Search Engine Marketing (SEM), Digital Marketing

By: Roberta Matuson

[fa icon="clock-o"] Tue, Jul 12, 2016 [fa icon="user"] Joseph Rolfe [fa icon="folder-open'] Columbus Jobs, Recruitment, Hiring, Summer Hiring

Do you dream of starting your own business? To make that dream a reality, you’ll need to put together a business plan for your startup.

[fa icon="clock-o"] Fri, Jul 08, 2016 [fa icon="user"] Catherine Conlan [fa icon="folder-open'] Start Ups, Columbus Startups

It’s a good year to be graduating from college, but a tough year to be recruiting college graduates -- especially STEM college grads (science, technology, engineering and math.)

[fa icon="clock-o"] Fri, Jun 24, 2016 [fa icon="user"] Dona DeZube [fa icon="folder-open'] Technology, Columbus Jobs, Hiring

Job postings are everywhere -- on job boards, on mobile apps, served up in ads, and more. So how can your company or staffing agency maximize the power of these technologies to get the candidate’s attention?

[fa icon="clock-o"] Tue, Jun 21, 2016 [fa icon="user"] John Rossheim [fa icon="folder-open'] Recruitment, Hiring, Quality Candidates, Hiring in Columbus

[fa icon="clock-o"] Tue, Jun 14, 2016 [fa icon="user"] Cindy Marks [fa icon="folder-open'] Digital Marketing, Consumer Intent

There’s broad consensus among recruitment executives that 2016 is the year of listening -- attentive and active listening.

[fa icon="clock-o"] Mon, Jun 13, 2016 [fa icon="user"] John Rossheim [fa icon="folder-open'] Recruitment, Hiring, Human Resources, HR, Job Interview

Is your small or mid-size business looking to hire seasonal workers this season? If so, summer hiring 2016 will likely be challenging.

[fa icon="clock-o"] Mon, Jun 06, 2016 [fa icon="user"] Dona DeZube [fa icon="folder-open'] Hiring, Summer Hiring

The Columbus Dispatch has restructured its Roadblock pricing for 2016 allowing advertisers a section front takeover at all-time low pricing. A Roadblock combines the skybox ad position and banner ad position on section fronts to achieve a full page takeover.

[fa icon="clock-o"] Fri, Jun 03, 2016 [fa icon="user"] Joseph Rolfe [fa icon="folder-open'] Advertising, The Columbus Dispatch, Special Pricing

I recall when the buzz around native advertising started a few years ago. At that time, brands were trying to figure out how to use native to benefit their businesses. Most couldn’t figure out how to use it correctly. Some were making the content more like what we term as advertorial in the media industry. They were publishing “stories” about how their businesses/ services were the best. While information like that has its place, the normal consumer can see right through that tactic. To be frank, most everyday people don’t want to read an article that’s solely about your business. What they want to read is content that they can use, that provides ideas, or even advice that they can implement into their everyday lives. They want to read information that they can share with their friends and networks. Native advertising provides the opportunity for a business to be seen as an expert in an industry, by association with this type of good, valuable content.

[fa icon="clock-o"] Thu, May 26, 2016 [fa icon="user"] Christal Shiller [fa icon="folder-open'] Digital Advertising, Native Advertising

LOCALiQ | Columbus Marketing Blog

Mobile Search- Leads to In-Store purchases

Three Steps to Rapidly Hire Summer Staff

Creating a Successful Startup Business Plan

The Race to Recruit STEM College Graduates

Recruitment Strategies to Attract the Always-On Candidate

Why Consumer Intent Is More Powerful Than Demographics

How to Train your Recruiters to Be Better Listeners

Summer Hiring 2016: How to Attract Seasonal Workers

The Columbus Dispatch to offer new pricing

Native Advertising—What is it really and how should it be used?

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