LOCALiQ | Columbus Marketing Blog

    A Tech Checklist to Organize your Growing Business

    Every new and growing business needs a solid tech foundation to thrive. Yet in the excitement of running your business, it’s easy to forget about setting up some the basics to help your small business run. 

    Congrats to The Columbus Dispatch!

    Congratulations goes out to the Columbus Dispatch.  For the fourth time in five years, The Dispatch was named Ohio's best large daily newspaper in the annual Ohio Associated Press Media Editors competition, announced on Sunday.

    Millennial Engagement: Provide a Path to Growth

    What does it take to keep your Millennials engaged in their work -- even at the entry level? 

    Congratulations to Propel/DMG!

    We are very proud to announce that Propel Marketing, a digital partner of Dispatch Media Group and The Columbus Dispatch, earned Google AdWords Premier SMB partner status!

    Onboarding Millennials: Start by Nurturing Them

    What do you do with newly recruited Millennial employees after you give them a handshake and a tour? If you want to maximize the return on your enormous investment in people, tell them a compelling story -- particularly your brand-aware Gen Y workers

    Here are six ways to successfully onboard Millennials. 

    The Top Ten Interview Questions to Ask Millennials

    Preparing for interviews to recruit Millennials candidates requires the same diligent interview preparation as you would do for any interview. Your interview questions should also give your Gen Y job applicant a chance to shine, as well as show what’s in it for them to work for your organization.

    Evolve your Employer Brand as your Company Grows

    It’s not easy to recruit top talent if you run a small or midsize company. But there’s one area where even the tiniest firm can shine: by developing a great employer brand

    Google Launches New Data Tools for Marketers

    In staying true to providing their customers with the most up to date data, Google has recently released Google Analytics 360 Suite.  The Google suite will be comprised of 6 different resources, most of which are new to Google consumers.

    Their purpose for releasing Google Analytics 360 is to provide a hub to, “…track and store information about customers and their behaviors”.  For example, it will allow companies to track a customer’s experience on their site from start to finish, while only having to find that data from 1 source.  In today’s digital tracking world, sometimes it has to be pulled from multiple platforms, vendors, analytics systems or dashboards.

    An additional positive to this new platform is the tools in the suite will pull data from non-Google products.

    Providing resources such as, Google Analytics 360 Suite, will allow Google to compete with companies already in this space, such as Adobe, Oracle, Salesforce and IBM in our every changing digital marketing industry.

    Google Launches New Data Tools for Marketers

    To discuss Digital Marketing and/or Advertising with a specialist, please click here and fill out the form.

    2016 Small Business Growth: Why Some Businesses Plan to Hire

    Eboxlab, a company that provides IT support, is looking to hire. “Due to the influx of people moving to Denver and the increased business that’s followed, we have a need for more staff,” says Aryana Jaleh, Eboxlab’s office manager. 

    Dispatch Media Group Leaders speak at Columbus Metropolitan Club

    Last week Kirk Davis (CEO GateHouse Media group), Brad Harmon (Publisher, The Columbus Dispatch) and Ray Paprocki (Publisher, DMG/Magazines) were featured as guest speakers at the Columbus Metropolitan Club. The link below will allow you to listen and watch as they address members and guests of CMC.

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