This article illustrates what we have been saying for years. One of the great values in digital marketing is its unique ability (thanks to 3rd party data) to hit your exact audience and only that audience. This way you can be more efficient with your marketing dollars and ultimately increase the success and effectiveness of your campaign. It still blows my mind when I receive marketing messages (display ads, eblasts, etc.) that do not pertain to me. Consumers have grown accustom to receiving marketing info that matters to them personally. They genuinely expect it. In the article below it goes on to state that many consumers are still getting bombarded by marketers with irrelevant messaging. This is causing some to go as far as no longer making purchases from that company. Good read.
Remember those predictions that Baby Boomers would redefine retirement and become the first generation to continue working well past 65? Turns out that’s not what’s happening any more. A Gallup Poll finds that by age 68, only about a third of boomers are still in the workforce, including just 16 percent who are working full time.
The “Silent Suffering” series on suicide, produced in collaboration with local medical experts, had a powerful community impact, generating online shares and engaging new digital readers.
Dispatch Media Group veteran Stephen Zonars has been appointed vice president of sales.
Press Release by Society of Professional Journalists:
The Columbus Dispatch and the Student Press Law Center have been awarded the Eugene S. Pulliam First Amendment Award for their fight against hidden campus crime rates and how crime is handled.
Summer is here! Let’s be honest, as soon as we felt the crisp bite of 50 degree temperatures, we dragged our shorts and flip flops out of hibernation and braved the ‘warmth’. The arrival of the summer months not only brings about nicer weather, but also brings summer travel. Summer is a time for adults and families to break away from their daily madness and unwind with a getaway to somewhere else.
Recently, our Director of Marketing & Research had an article published in the Inlander titled "Creating a deep analytics engine at The Columbus Dispatch" (turn to page 9) and I wanted to share it with you. He offers great insights on how you should be utilizing data science. If your company doesn't have the capabilities or resources to collect and aggregate this type of data within your marketplace, then let us do it for you. Fill out the Contact Us form to find out how our Marketing services team can help you leverage Big Data!
Here is a great article written by the Dispatch Media Group's Marketing & Research Director, Nikhil Hunshikatti on how the Columbus Dispatch found an opportunity to harness the endless amounts of data to drive revenue, tailor content, remain competitive, and more strategically appeal to advertisers and our news consumers.
