The world of education is facing a blitz of forces changing the way we’ve always done things. Technologies like massive online open campuses and mobile devices are disrupting institutional organization. Blended learning and the need for equal access to college credit opportunities for high school students are forcing educational institutions to make the decision to resist change or get ahead of it. Read on for what I think are the top three current trends in education.
Email marketing is only effective when people can see and read your message. Ending up in the spam folder can be a dangerous fate if your company uses email marketing as a primary marketing tool. It can mean reaching fewer potential customers, lost sales and a decline in revenue. With such high stakes, you can't afford to make any serious missteps on an email marketing campaign.
Columbus, OH is an extremely competitive market in the higher education sector and why not when almost half of our DMA has sought out some sort of higher education whether it is a few classes here and there, a bachelor’s degree, or an associate’s degree? In the local area there are many competing colleges and universities all fighting for their share of potential recruits. Communicating the value your institution provides will be vital for institutions that want to survive and thrive.
Face it the economy is tough and running a small business can be even tougher. Competition is fierce, time is tight and sometimes budgets are even tighter. But there are some things that a small business, or any business, can do to help save advertising dollars, increase efficiency, and move ahead of the competition. Following these simple advertising tips can make big difference.
There are so many marketing options nowadays, it can be tough to figure out exactly how to measure them or figure out which are most effective. And since marketing is a key to a successful business, knowing how to measure return on investment on your marketing strategy has never been more important. Here are some low-cost, simple ideas to help start measuring your return on investment.
